And identify what your customers require. Your customers' comments, complaints, questions and requests reveal insights into what they need. Anticipate (expect) your customers' needs Engage your customers online, and the data you have about them can help you predict their needs. Meet your customers' requirements Digital technologies ensure quick responses, instant or on-time deliveries and order status updates. This increases customer satisfaction. Online tools offer you opportunities for dialogue with your customers. This dialogue allows you to create deeper customer engagement. This increases their satisfaction and helps you build more profitable relationships with them. Efficiently Digital marketing gives you the opportunity to automate part of the customer satisfaction and relationship building process. Automation could help you deliver an exciting brand experience while further improving your customer satisfaction. Online retailers use collaborative filtering to find and expect what customers might like based on their browsing and purchasing