McCombs and Shaw examined how people received their media content, context, duration and location. This is what they call the media agenda. In news magazines they looked for an article that would get the editors' full attention by placing it in an entire column. Television news segments were important if they lasted more than 45 seconds or were among the top three items during broadcast. The five major issues that have been prominent overall in the media are: foreign policy, law and order, tax policy, public welfare, and civil rights. Chapel Hill voters, with no commitment to a candidate, were asked to outline a key campaign issue without taking into account what a candidate said. When the data was compared, the ranks of these problems were almost identical. McCombs and Shaw believed that the media was primarily responsible for the correlation between the media and public policy priorities. When agenda setting occurs through a cognitive process, this is called “accessibility”, which implies that when the media covers a particular topic frequently and prominently it leads to it becoming the most focused issue in the public's memory. (Iyengar and Kinder, 1987). Take Fox News for example, people who tune in for the daily news will be more conservative and only cover one side of a major political or social event, but if you switch the channel to MSNBC you will encounter the exact opposite. The newspaper chosen for this assignment is The Philadelphia Inquirer of November 24. The document has multiple sections. The section used to complete the assignment will be the first section. The Sunday front page is divided into two sections. The front half of the page contains mostly images of sections within the actual newspaper showing Arts & Entertainment...... middle of the paper...... and media affiliations. He has primarily covered nearly every aspect of the Philadelphia area. He graduated with a bachelor of science degree from Drexel University. He began his career at Philadelphia Media Holdings as a controller. He has been a senior executive of the Campbell Soup Company for twenty-eight years. The focus of his career has been quite on the financial side of business. Stan Wischnowski has been with the Inquirer since August 2000, starting as a news editor. He is the executive editor for the last year and eight months. Not much has been said about these two prominent personalities, but the newspaper can be considered a democratic newspaper and they keep the newspaper in this perspective. The fact that John F. Kennedy recently occupied a large section of one of the pages may cause Hall and Wischnowski's opinions to play into their gatekeeper roles..