As growing nations with distinct histories and cultural interaction in this international economy, the possibility of misunderstandings based on dissimilar expectations is amplified. Without understanding national or regional culture and good communication with authorities, it is impossible to succeed in a foreign land, even as a leader in the industry. According to Sandvik and Storli, a good relationship with host countries comes before the cost-benefit objective. A bad example is the case of Unilever which tried to enter Norway, a good example is Toyota in Australia. Overall, it is more difficult to conduct successful business globally than domestically, but respecting and understanding local culture is always a good thing