• Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both former students of the Indian Institute of Technology Delhi. They previously worked for Amazon.com. The company was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and as soon as it expanded, it started offering other products such as electronics, air conditioners, air coolers, stationery, lifestyle products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, purchased by VVK.Chandra of Andhra Pradesh. Flipkart now employs more than 4,500 people. Flipkart's cash-on-delivery offering is considered one of the key reasons for its success. Flipkart also allows other payment methods - credit or debit card transactions, net banking, e-gift voucher and swipe card on delivery. The company has an employee base of over 4500 and a global Alexa ranking of 142 (10 in India), which is the best ranking in the e-commerce product line category industry and is considered the Amazon of India since 2007. Till 2013 Flipkart raised $541 million from Naspers market, Accel partner, Morgan Stanley and Tiger Global is the majority contributor. The integrated online megastore campaign consists of four sub-campaigns that use the same theme to convey messages but a different target audience and a different group of people. The entire campaign is conceptualized by the same team of the Happy creative agency, founded in 2007 by Kartik Iyer with the aim of providing the client with a communication and design service, also to do an excellent job, have fun and be happy believing that a idea could change everything. The first campaign was "I'm not joking, n...... middle of paper...... and companies because they use almost all possible means to communicate their message, even if they have also tried communication tools experimental marketing. Almost everything was perfect, from the artist to the advertising agency, from the conceptualization to the communication tools. In our opinion, it is highly required to communicate the message and the Flipkart ad is the perfect example of creative execution increase recall value and long-term brand awareness, perhaps due to the content used in communication. In our opinion they should emphasize radio and print advertising and should also increase the frequency of television ads. Telemarketing and door2door promotion are the. other way out but they can be expensive but they want to exploit the bigger market size they invested more on all means because in today's world customer acquisition is the key to every business success.