Introduction Data provided by the International Bottled Water Association (IBWA) reveals that bottled water has become extremely popular in the US market. More than $11 billion has been spent on bottled water consumption and its consumption has increased threefold in the last 10 years. The bottled water market in the United States is the second largest after the soft drinks market. In 2006, US consumption of bottled water was more than 32 billion liters compared to 20 billion liters consumed in 2001. Each year, an individual in Houston consumes an average of 90.5 liters more water than the global average of 24.2 litres. Such growth in bottled water consumption is presumably consumers' perception of the safety, purity, and convenience of bottled water. Typically, growing public awareness about bottled water has 50% of Houston's population drinking bottled water, and approximately one-third of Houston's population drinking bottled water regularly. Since 1976 there has been an increase in the bottled water market in Houston and the United States as a whole. (See Fig 1).Fig 1: Bottled water market growth since 1976 Source: (Olson, 2013). Despite the growth in bottled water consumption in recent decades, there has been general criticism of the purity of bottled water. It is claimed that Houston tap water may be safer to drink than glorified bottled water. The goal of this report is to provide recommendations on whether to drink tap water or bottled water in Houston, Texas. Recommendations The report uses different criteria such as cost-benefit ratio. analysis, environmental impact, health and safety issues and processing technique to provide recommendations. The report recommends that water regulations be relaxed. Reference EPA (2013). Water Trivia Facts. Environmental Protection Agency. USA.Jemmott, J.M. (2008). Bottled Water vs. Tap Water: Rethink What You Drink. Reader's Digest Magazine February 2008. Mayo Clinic (2010), Water: How Much You Should Drink Every Day. USA. Natural Resources Defense Council (2003). Drinking water safety in U.S. cities is at risk, study finds. NRDC reports.Olson, E. D. (2013). Pure natural bottled water drink or pure advertising. Council for the Defense of Natural Resources. Saleh, M. A. Abdel-Rahman, F. H. Woodard, B. B. et al. (2008). Chemical, microbial, and physical evaluation of commercial bottled waters in the Houston, Texas area. Journal of Environmental Science and Health Part A. 43: 335–347. The City of Houston (2014). Drinking water operations. The city of Houston. Texas.
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