When someone walks through a city, what might they see? Buildings, billboards, and signs might come to mind. What might they see on buildings, billboards and signs? Most of them would probably contain a logo. A logo is a symbol or other design adopted by an organization to identify itself. Logo designs and logo ideas have always evolved and changed over time, and many companies choose to modernize into the culture of the time they are in by tweaking and modifying their logo to make it more appealing. There is a lot of evidence to support these claims as many famous companies have had logos that have changed and developed over time. Something you may notice when researching logo evolution is that companies tend to make their logos shine to look more futuristic or they may simplify them. 3 famous companies can come to mind. Apple, Volkswagen and Pepsi. When you ask yourself what the major computer manufacturing companies are, one of the first companies that comes to mind is Apple. Many people can easily recognize the iconic logo known today. Believe it or not, the iconic apple missing a bite wasn't always the logo of Steve Jobs' IT conglomerate. The original logo was designed by Apple co-founder Ronald Wayne and depicts Isaac Newton sitting under an apple tree, which is presumably how Newton was thinking about the theory of gravity when an apple fell from the tree and hit him on the head. That logo only lasted a year since it was created in 1975. In 1976 Steve Jobs hired a graphic designer to create a more “modern” logo. Thus the apple logo was born. Designer Rob Janoff created the iconic "rainbow apple" logo that stuck around from 1976 to 1998. It's the apple... in the center of the paper... the big, bold text is replaced by simple lowercase text . Pepsi followed a different path than Apple and Volkswagen. As stated above, companies tend to modernize and make their logos stand out (Volkswagen, Apple) or they tend to take the route Pepsi took, toning down the logo, if you will, with simple line drawings. Many different companies besides the three discussed above change their logos from time to time. Rebranding is a natural part of running a business, and many different people do it. You can also see the two trends that companies have when rebranding: polishing the logo to make it look futuristic or turning the logo into a simple line art to make it more of a simple shape. The three companies mentioned above clearly show these two rebranding trends when someone looks at the logo evolutions. Logos, like the companies they represent, evolve and change.