In this essay I want to examine our study of the Charity Campaign Design. The main goal for us is to learn more about public attitudes towards such campaigns. Considering this point, it is possible to take a specific look at aspects of the participants' lives and their behavioral concepts. In relation to our topic, there are several theories that can be linked to our project and which are related to audience studies. Collecting data through the qualitative method is possible using interviews and can help us obtain valuable records related to specific data we need to deal with. In the rest of this article I will briefly explain all these aspects. As a theoretical approach, the foundation of our project is the theory of "audience studies", due to our goal, which is to do this research to learn more about the perspective of the audience to watch. charity campaign. Regarding this theory, it is possible to study our audience's representation of this topic in relation to their experiences. Another theoretical dimension related to our work is Hall's “Reception Theory”. Regarding this theory, it is possible to examine the various sociological factors of the audience such as gender, past experiences and their beliefs that affect the way they read the text. Finally, from “Communication Study” and “Identity Theory”, we could probe the reflection of our target group based on their cultural aspects and personality which could have effect on their donation attitude. Furthermore, to find out the role of identity in donation, the motive of people donating and specifically based on their gender, to find out what is the difference between men and women in participation in donation. In our study, the central part of the survey goes around aud...... middle of the paper ......highlight several factors that could influence the donation decision. In conclusion, we could explain our project, in general, as an audience studies research to identify different perspectives of people who donate and reason for this point from different perspectives of audience studies to reception analysis. We would also like to look specifically at their pattern of receiving charity advertisements, to see how they decode charity texts. We are committed to carrying out our research experimentally to collect adequate data regarding our target group's experiences and feelings towards charity campaigns and their various types of advertising. Finally, we would like to examine this process of perception and reception of public attitudes towards the charity field through real experiences in their lives, covering their different gender and cultural background..