The article “Chemistry of Winemaking: A unique Lecture Demonstration” by LB Church of the State University of New York, seeks to demonstrate how the winemaking process can be used as a teaching tool. Found in the Journal of Chemical Education, the text uses an informative and formal tone as it discusses the process and how it might relate to the classroom. His rhetoric leans heavily on the use of logic. Aimed at chemistry teachers, the article refrains from using step-by-step demonstrations of each individual process and instead discusses the use of common techniques that could be used within winemaking. By walking readers through the overall process, the author makes it seem like a logical, easy-to-implement demonstration that will capture and maintain student interest. It does so with a notable lack of appeals to pathos and ethics and, in fact, there are absolutely none of the tried and true tools of persuasion. I believe this is a deliberate act on Church's part to accommodate his speech on the chemist community. The community has little interest in what someone might think about a given topic, and instead wants the facts behind that topic so they can draw their own conclusions. The discourse community is interested in what you started with, what you did with it, and what you observed during and after the process. Then, and only then, should the conclusions drawn from that information be provided. Even after doing so, a writer in the scientific community must be prepared to be proven wrong, as that is the nature of science. As such, attempts to persuade through emotion tend to be ineffective and would often be better spent presenting your arguments, so I feel that... middle of the paper... how useful the demonstration would be in a classroom. The author's tone is formal and academic in nature, without heartfelt appeals or attempts to persuade through emotion. In the span of a few pages, LB Church gave us an overview of the winemaking process. He did so with enough detail for those in the chemical community to follow, but still superficially enough to not bog them down with superfluousness. Written as if it were the procedure of an experiment, it provided enough information that the experiment could be repeated, tested, validated, and improved. And this is almost certainly his goal from the beginning, as it must be for any published author in the chemistry community. Works CitedChurch, LB "The Chemistry of Winemaking. An Unique Lecture Demonstration." Journal of Chemical Education 49.3 (1972): 174. Print.