SUMMARY: The following report discusses the social networking industry in the service sector. The report initially discusses the growth of the industry in recent years and also discusses the future growth prospects of this industry. After a brief analysis of the industry, the report tells about the FACEBOOK company and the services that the company offers to consumers. The services like gaming, sharing images, posting statuses, following groups, creating business pages, posting ads, promotion, surveys, taking them to friends and relatives across India, chatting with friends, connecting with customers , ask for page suggestions, and many other features that have made it even more attractive over time. Then the report tells the company's positioning compared to its competitors through the study of perceptual mapping. Subsequently the report discusses the 7 Ps of the company's marketing mix which are: product, place, price, promotion, physical evidence, process and place. Based on the analysis of company positioning and 7 Ps of marketing mix the report includes some recommendations for the company which will improve the functioning of the company.SERVICE INDUSTRY Social Networking Industry AnalysisLike the wonder of the world, social media in India are driven by educated and young people growing up in urban communities and cities of India and 2011 has seen a huge rise in the quantity of customers and their action in terms of time used, levels of engagement and quality on different interaction destinations interpersonal. As stated by the Telecom Regulatory Authority of India, there has been a rapid rise in the medium of paper......n this sector is growing. REFERENCES: Kasper, Hooley.B (1999) Introduction to Service Marketing, International Marketing in a Service Organization, 89-112Philip Kotler, The 7Ps of Marketing Management and Their Characteristics, 324-89Berry, Luckman (1992) Modi to improve service quality in marketing management, Marketing Reports, pp92-98Zenith, Nelly (1934) Services Marketing: Integrating Customer Attention, 2nd edition. New York: McGraw Hill, p23Taylor. J&Furtado. K( 1946) Product and service positioning in the industry, BusinessMarketing Papers, vol11, 245-67Harry, L(2001) Marketing mix and the quality and benefits of service marketing, IntegratingMarketing Management, Oxford University Press: Oxford,89-135Peter, Samuel. B (1978) Perceptual mapping and positioning of the service sector and its analysis, Columbia Press: Columbia, 678-90