Therefore, providing culturally appropriate services for people has a significant role for healthcare professionals; the main reason for this is that culturally appropriate services are inextricably linked to clients' health. According to Oda and Rameka (2012), in the 1980s, Māori faced racial discrimination and this is linked to a higher rate of disease among Māori, such as mental illness, cardiovascular disease, hypertension, cancer, mortality and risky behavior for health such as tobacco and alcohol consumption. This is the result of an unfair healthcare service. According to research (Oda & Rameka, 2012), people try harder not to consult their doctor when they experience discrimination, which makes their mortality higher than other non-Māori. Another factor could be the fact that Maori are not able to access health information and that at that time there was low health literacy and they were not able to understand different diseases and the lack of health education to live with a healthy lifestyle (Oda & Rameka, 2012). A classic example can be seen in tobacco and alcohol consumption, at the time people did not know the repercussions of tobacco and alcohol consumption, but if they had access to information they would have understood the
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