This will identify the areas in which Bata needs to compete. Know your customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to customers now: lower price, more flexible service, and review your sales and marketing strategy accordingly. Differentiate. It is essential to give customers good reasons to come to Bata rather than a rival. The unique selling point should tap into what customers want and should be clear and obvious – no one should have to wonder what makes Bata different. Boost your marketing. Make more efforts to tell people what Bata is, what Bata sells and why they should buy from Bata. It doesn't have to be expensive; marketing can range from window posters to flyers to advertising campaigns in local media. Update your image. Simple steps such as painting the facade of the place can make the business more modern and inviting. But also look at the business cards, stationery, website, branded packaging, apparel and so on. Take care of your existing customers. They will be the target market of Bata's competitors. Provide better customer service by being more responsive to their needs and