1. Corporate Mission StatementA corporate mission statement is designed to be shared with managers, employees, or customers, showing the purpose, direction, and opportunity of a project. Usually, this happens when companies allow their subsidiaries or business units to design their own sales and profit goals and market strategies; or when companies appropriately modify their original business planning in order to seize opportunities in a new market. First of all, a company must clearly know its mission and itself. For example, the mission is designed for which component of their business and for which customer group. And then they'll make the mission statement easier. Basically, the essential component of corporate mission statements includes products, markets and technology. Respectively, products represent goods or services for customers; markets represent the designation of price, location, target customers or advertising, etc.; represent new upcoming technologies served to customers, such as hybrid cars, cloud storage, etc. It doesn't matter if the company is for-profit or non-profit, this is the essence of the mission. A good mission statement will focus on a few but clear objectives. A statement with a set of objectives, such as minimizing costs, increasing advertising, providing efficient service, etc., will confuse managers. The goal of a time-limited mission in one or two seems sufficient. Second, it includes the company's major policies or regulations. The new mission is based on the entire company reality. If the mission statement is unrelated to the original business purpose, it is difficult to succeed. Third, the mission statement should be limited to a scope of competitiveness that… middle of the paper… the majority of customers exist because they can't buy the same from others, it's niche. The illustration is the luxury watch band like Patek Phillippe and Rolex, Hermes and Chanel watches, etc. Customers can't find similar or same product in Patek Phillippe and Rolex, same for Hermes and Chanel. Mass customization means that customers can design and customize the product by themselves, and the company will produce the customized output based on the customization. Usually this new type of market is operated online and the production is computer-assisted. Compared to the manufacturing factory, therefore, the production cost is lower and therefore closer to mass production. Dell is a good example to explain mass customization. Dell allows customers to self-customize online and order PCs online; Dell will deliver the customized product in a few days.