If Red Bull could create a product that was naturally healthier but still gave you that level of energy. This would allow Red Bull to reach an even larger share of the market. Red Bull's social media is strong and the company posts consistently across all social media channels. Their biggest weakness is user-generated content. Most of their content is about their Red Bull athletes, events, or other ideas, but not much of what is posted is uploaded by customers who follow Red Bull and buy their products. Red Bull should encourage their customers to post videos, images, etc. with #My Red Bull. This will show the lifestyle offered by Red Bull in the future because normal people are part of Red Bull