2014)• Methodology: Modeling, Algorithms• Description: Association algorithms in data mining are used for relationships between variables. It is applied when searching for frequently visited articles. Association algorithms and predictive modeling can analyze the purchasing habits of pregnant women and identify products used as indicators of a person's pregnancy (Mayer-Schönberger & Cukier. 2014). Retail companies can use such information and market such products to pregnant women.5) Title Critical Questions for Big Data(Boyd & Crawford 2012)• Methodology: focus group, case study(Boyd & Crawford