This article will discuss the structure of the media conglomerate The Walt Disney Company and their role in the company. Analyze and evaluate their media products and interpret how they convey their message to the masses through their different subsidiaries. This media giant is not only in the amusement park business. The Walt Disney Company is an example of media convergence where ownership has several subsidiaries under one large corporate umbrella. This article examines the Disney brand, the positives and negatives of the conglomerate, diversity in programming, and their strong public identity. The Walt Disney Company: more media than amusement park Description. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media company with five business segments: Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products and interactive media. The Walt Disney Company, commonly known as Disney, is an American multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California. Disney is the largest media conglomerate in the world in terms of revenue. It is one of the largest media conglomerates thanks to its various cable programming, film, publishing, Internet and music properties. Disney was founded on October 16, 1923 by Walt and Roy Disney. The current CEO of The Walt Disney Company is now Bob Iger, he was named president of Disney in 2000 and later succeeded Michael Eisner as CEO. Disney uses its size and ownership to regularly promote its products across its various subsidiaries. Examples of this can be seen in the promotion of upcoming films on Disney chan… middle of paper… their favorite brands, characters and stories anywhere, anytime, on every platform. Through Twitter I can stay connected and engaged with ESPN.ESPN ‏@espn 5hThe top 5 teams in this week's NBA Power Rankings are a combined 70-13, but only one can claim the top spot -> http://es.pn /1gXMO9YRetweeted by Millz.ConclusionThe Walt Disney Company, together with its subsidiaries, is a leading diversified international entertainment and media enterprise with five business segments: Media Networks, Parks and Resorts, Studio Entertainment, consumption and interactive media. It is the largest media company in the world and the most respected and loved brands in the world. Disney is focused on generating the best creative content possible, driving innovation and utilizing the latest technology, while expanding into new markets around the world.