Everyday Practice The everyday practice we will discuss in this article is a common media pattern, specifically the continued characterization of specific gender roles in the media through the use of television commercials. For starters, almost every product on the market has an advertisement to accompany it. Commercials are a common form of media, used to solicit products and services. They can be funny, emotional, have a catchy jingle or aesthetic appeal, or pretty much anything that makes them memorable. On the surface this type of advertising is useful, however, there is also a downside to this medium. While constantly bombarded with must-have products and services, viewers are also presented with images of generalized and often idealized types of advertising. people. More specifically, ideas about what masculinity and femininity should entail, in terms of traits and social roles, are presented to viewers through this medium. For example, the common idea of ​​masculinity often portrays attributes such as strength (both physically and emotionally), as well as holding the title of breadwinner in a household. Likewise, femininity is portrayed with a number of characteristics of its own, such as being a patient housewife. Current examples that portray these characteristics are the advertisements for Swiffer, Old Spice, and Mr. Clean, which will be analyzed later in the article. Additionally, each of these ads has been around for a significant period of time, featuring some changes while maintaining the same generalized core character. Furthermore, each is aimed at a specific audience, for example people of the same sex as the actor, and is also vi...... halfway ...... and paves the way for social inequality by excluding and including spectators details and assert manipulation and control over the public. The lesson here is that although humanity has made progress, it is still filled with hints of domination, superiority, inequality and stereotypes, which people should try to be aware of in such a fast-paced world steeped in media and consumerism. Cited Brock, D. (2012). Power and daily practice. (pages 62-63). United States of America: NelsonEducation.Mr. Clean Magic Reach Advertising [Web]. (2005). Retrieved from http://www.youtube.com/watch?v=Rvp6p_BzG0sOld Spice - The Man Your Man Could Smell [Web]. (2010). Retrieved from http://www.youtube.com/watch?v=owGykVbfgUESwiffer Mud and Dirt What About Love 2011 [Web]. (2011). Retrieved from http://www.youtube.com/watch?v=NSw50QKtppQ