Marketing is the activity, set of institutions and processes of creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society in general (Hair and Lamb, 2013). It is important to understand how to get the product to the customer and how to communicate information about your company to customers. That said, you first need to come up with a marketing concept that is the idea that the social and economic justification for an organization's existence is the satisfaction of customers' wants and needs while meeting organizational goals (Hair & Lamb , 2013). Marketing includes transportation, social media, pricing, and many other things. The next key function is office management. The planning, control and organization of office work are often delegated to an administrative manager. These responsibilities include things like payroll, human resources, and ensuring staff have a safe and productive environment in which to work. This is often a process that is overlooked, but it is just as critical as any other.