Amazon was founded in 1994 in Seattle, Washington, and has since grown to become the largest online retail business in the world. Amazon is focusing on long-term goals to succeed, such as providing goods to the public at fair prices, offering businesses an online outlet to sell products, along with video streaming, cloud storage and an innovative drone delivery service. After operating for nearly two decades, Amazon has proven that an online retail business can be successful. It has recently been observed whether Amazon is constantly keeping up with the fast pace of the online retail industry or whether it has reached its peak of innovation and is slowly declining. A financial analysis of Amazon can demonstrate that they are consistently keeping pace in the fast-paced online retail industry and that their long-term goals are indicative of their new innovations. Amazon's long-term goals are set fifteen to twenty years into the future. As an Internet and technology-based company, predicting such a distant future seems impossible because technology doubles capacity by approximately ev...