Technology means greater access to the global market. Organizations that invest in technology have more effective employees. According to Higginbottom, the technology will provide transparency. Like it or not, employees will take their cues from the Yelps and Trip Advisors of the world and rely on using tools like Glassdoor and social media to describe and evaluate their company's true employment brand. With today's socially enabled consumer technologies, disengaged or disgruntled employees, like customers, can immediately express their dissatisfaction, and potential employees and customers can immediately see what those disengaged employees have to say. But it also works the other way around, meaning positive feedback can be shared just as easily. In 2015, HR adopted technology that creates this transparency and promotes an open culture where employees can easily recognize and communicate the great things happening in organizations every day. (Higginbottom,