McDonald's is killing Americans, at least that's what Morgan Spurlock believes. In his documentary Super Size Me he undertakes a quest to not only describe and use himself as an example of the growing trend of obesity, but to give viewers basic nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's main intention is to demonstrate through self-experimentation that eating exclusively McDonald's food is dangerous. His secondary intent is to expose the growing rate of obesity in Americans using statistics, his research and expert opinions. Its broader message is aimed at a general audience while tailoring selected chapters to more specific demographics such as parents or McDonald's themselves. The intent of this essay is to evaluate the rhetorical effectiveness of Morgan Spurlock's documentary Super Size Me by examining its use of pathos, logos, and ethos. Spurlock succeeds unequivocally with his ability to emotionally draw his audience and make it easy for them to relate to him. Spurlock maintains a strong emotional hold on his audience through the use of shocking images and compelling information throughout the film. However, it is unsuccessful in its attempt to increase its credibility by presenting misleading and distorted information. Spurlock successfully manages to elicit strong emotional responses from his viewers to help gain their support. The images, humor, music, and responses of his doctors and family to his worsening condition help create a bond between him and his audience. His use of gruesome images such as vomiting after eating, close-ups of the bellies and butts of fat Americans, greasy and disgusting-looking food, and the detailed images... in the center of the paper... are genetically predisposed or because of their lack of education. However, the precise intent of their interviews is unclear and there is no commentary explaining it. A third example is when Spurlock interviews people on the street and asks their opinion on fast food. The two young African Americans are the only ones who agree with the consumption of fast food and say that people should exercise more. However, the two boys are not given the time to talk like the other interviewees and present themselves as young and ignorant and therefore unreliable sources of information. This is to the detriment of Spurlock's ethical appeal because in order to make his case we must have faith in him. If we feel he is deceptive and doesn't show us all sides of the issue so we can make an informed judgment on our own, we will be less likely to agree with him.