Design, Ecology, and Ethics "We need to design institutions (and cars, and houses, and toothbrushes, etc.) that make it easy for people to be good." (Jim Farrell)Right now, if anyone in America wants to be good to the earth and good to future generations, it's difficult. It is expensive to buy local and organic food. In the suburbs, getting to work, rehearsal, the store, and home on a schedule without a car is complicated if not impossible. Thinking about how, where and by whom almost 100% of Target products are made is certainly shameful. It's disheartening to see taxpayer money going to fund war in distant lands and, as McDonough says, against future generations. And why do most of the restaurants we have to choose from degrade the environment and our bodies? This is all due to poor design. American environmentalists, people who act in small and large ways to reduce their ecological footprint, are in the minority because we constantly try to swim upstream against the swift current of institutions shaped by dirty, cheap energy....