Since its debut at the 2005 Super Bowl, GoDaddy has aired the most shocking ads every year running. Race car driver Danica Patrick promotes Internet domain registration services on GoDaddy, which is known for sexism and the use of essentially pornographic images to advertise nothing of the naked female aspects of the company. As the companies' approach has increased attention and revenue, GoDaddy's commercials have caused waves of airing sexualized women in extremely humiliating scenarios in order to gain attention. Go Daddy, a privately held company, specializes largely in Internet domain registry. But the name "GoDaddy" immediately makes people think of barely clad women rather than a web hosting service, exactly what the company wanted. Before Danica Patrick's era as a celebrity endorser, most of Go Daddy's early television commercials aired during prime time starring a WWE diva, Candice Michelle. These ads featured "GoDaddy girls," who wore skimpy tank tops and paraded around with no connection to the company. But the commercials back then weren't as unpleasant as the ones today. Although the ads contributed some sort of sex-related theme, they failed to capture the attention of viewers to turn them into customers. The company decided to revamp its look by introducing the new face of GoDaddy, Danica Patrick, to attract new business. Patrick's first commercial debut, titled "Speeding", features Patrick being stopped by a policewoman. The policewoman, wanting to become a "Go Daddy Girl", unbuttons her shirt and shows off her trademark tank top. The GoDaddy Company had a strategic plan by choosing this as the first commercial featuring Patrick, not because it means he is relatable to women, but because of the overly sexualized thirty-second sk...... middle of paper ......start the own business, with the help of GoDaddy This has successfully proven that an ad can still be effective in acquiring customers even with fully clothed women who don't perform suggestive stunts for commercials attention. Clearly GoDaddy has listened to the complaints and has taken considerable steps to eliminate their reputation for bland and offensive ads. If nothing else, this may be proof that the Internet turmoil can be used as a powerful marketing tool for change and to realize that Super. Bowl is not controlled by the male gaze, but also by the female gaze. It looks like GoDaddy is ready to move on by debuting an ad campaign that will move away from nude models and shocking stripteases. The new ads are more conservative and focus on the services GoDaddy offers, such as self-sufficient, smart women starting a small business with GoDaddy by their side.