When we wake up in the morning, the first thing we do is look for our mobile phones and check the latest updates or check our Facebook account or any other mobile apps . With so many apps available in app stores, our choices and preferences change just like we change our clothes. This is simply the result of evolving technology; therefore, hoteliers are required to deal with the fast-paced realities of today's world and also keep up with the changing preferences of their guests. This can be done easily with the help of mobile apps. By leveraging the benefits of mobile apps, businesses can also gain an edge over the competition. The hotel industry has undergone a remarkable transformation by acquiring mobile apps. Even the most established hotel brands are moving towards app development. According to a statistic published by Statista, it was estimated that the global hotel industry would generate 550 billion US dollars in 2016. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Being part of the hospitality industry, you may be aware of the excessive level of competition, and the mobile app can be the key to unlocking the mystery of success in this fierce competition. Therefore, as guests live in a mobile-friendly world, investing in a mobile hotel booking app is beneficial and essential for hotel businesses. More and more people today search and book their hotels with the help of their smartphone. From a marketing perspective, regardless of the size of your hotel, the number of rooms you have and even your star rating, you should appreciate and adopt new technology as a hotel marketer and it will help you generate revenue, recognition of the brand, and add convenience for your guests. If we talk about Australian cities, branded hotels and small hotels have gifted smartphones to their employees for customer delight services. In these hotels, the apps are not just limited to reservations or loyalty programs, but work beyond the expectations of the hotel industry. There is more than enough evidence to prove that the hospitality industry uses mobile apps, but some companies are still confused about app development. To clear up this confusion, some of the benefits that mobile app offers to the hospitality industry are provided below:1. Improve Customer Booking Experience Imagine that Mr. X, a businessman is on a business trip. To make arrangements for your stay, you take out your smartphone, open your favorite mobile app, and with a few taps of your finger, check into your hotel. Within a few seconds he receives the notification that his room is ready. As soon as he enters the hotel he receives a welcome message with the booking details and room number. He passes the reception and heads straight to his room, unlocking it with his smartphone. Later when you are done with your work and pay the required amount online. Isn't it easier and more convenient, unlike before, when customers had to queue to fill out forms with details of their intended stay? Now check-in and check-out have been transformed with exceptional technology-driven customer service. With the help of the mobile app, everything is done in just a few clicks on the mobile screen, saving a lot of time.2. Language Adoption ToolThe travel and tourism industry[link] has become a huge arena. It includes both domestic and international tourists.
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