The advertising aims to attract a specific audience and encourage them to purchase the product introduced and marketed. Makeup ads attract women who want to accentuate or beautify their features. An advertisement in Cosmopolitan magazine, for example, attracts the same audience that the magazine also targets. The particular advertisement found was for Covergirl lipstick. This advertisement appeals to women between the ages of sixteen and forty-five. The advertisement claims that the product will give beautiful lips now and in seven days, which means that the brand and the product will improve a woman's lips overall. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The goals of the Covergirl brand and Covergirl Lip Perfection lip color are to attract the target audience and entice these people to try the product and continue purchasing Covergirl makeup products work overtime, thus gaining the loyalty of the audience of destination. Additionally, if consumers are attracted to this product, they may be more likely to purchase other Covergirl products as well. The product advertising also indicates that there are forty-four shades to choose from, so women will purchase more than one shade to match whatever they wear or any occasion they may be attending. The advertiser used print advertising to attract a specific audience. By selecting their chosen magazine, they are targeting customers who enjoy sitting down and flipping through a magazine and finding beauty products they may want to try. These women are typically looking for the latest products and hottest trends. Furthermore, the target audience is already busy browsing the magazine, which attracts more attention than television or Internet marketing. The visual appeal and credibility of the magazine also increases the sales potential of this brand and product. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The ad placement made sense as it was among the columns on how to beautify yourself and tips for becoming healthier. The advertisement was large and very colourful. It also featured a very well-known celebrity, which is attention-grabbing in itself. The only recommendation for the ad would be to list other products that might go well with this particular product. The ad is large enough to possibly include another smaller image depicting the latest eyeshadow or lip liner that might be a good fit for this product. The advertisement was very well placed and the target audience could easily be attracted to this product due to its overall incentive to help people get more beautiful lips.