For this essay I was asked to find an image from the university database. I plan to discuss the image I chose and how it relates to one of the key readings in the Introduction to Visual Culture textbook. The image I chose to write for this essay was taken from the magazine (Williamson, Judith. Eye: the International Review of Graphic Design (Archive: 1990-2005, 44 - 53). The image I chose to use from the excerpt is “advertisement detail for Conqueror Paper, 2002, image no. 14. YSL Opium, 2000, from Vogue Photography: Nick Knight The excerpt to which I believe my chosen images connect is The Politics of Visual Culture: Constructing Gender. Gender and the Gaze, excerpted from Cartright, L. and Sturken, M. (2009). Practices of Gazing: An Introduction to Visual Culture Oxford: Oxford University Press Chapter 3: Modernity: Spectatorship, Power and Knowledge -pp -129. This piece of advertising links to this particular excerpt by the pure and obvious fact that this image was clearly created for the attention of men. Let's start with the quote in the corner of the image "Of course you do." , the connotative meaning behind the quote is that the women in the photograph are telling the (most likely male) audience that they know they want to have sex with her. This simple yet powerful quote portrays women as something she is not and makes her seem like a sex symbol. there has been a lot of talk about "ironic" or "comprehensive" sexism (often as if irony or awareness canceled it out) but what has not been analyzed is the formal method with which sexism is put in ironic quotation marks. to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. However, little investigation has been conducted into whether sexism and sexual power relations are depicted quote-unquote in advertisements today. Because, as you would expect, the concept of sexism isn't used quote-unquote anymore either. Secondly, the way the photographer made the woman essentially pose as an "object", made her look mostly seductive and inviting. Also, the way the model shows her shoulders slightly. Shoulders throughout history have been sexualized and have been seen as a "distraction" for men. Which reiterates my point that this ad is clearly aimed at men. In a groundbreaking essay on images of women in classic Hollywood cinema, published in 1975 by director and writer Laura Mulvey. This essay, “Visual Pleasure and Narrative Cinema,” used psychoanalysis to propose that the conventions of popular narrative cinema are structured by a patriarchal unconscious, positioning women depicted in films as objects of a “male gaze.” As humans, we unconsciously react in different ways to different colors. And you can use this to your advantage. By choosing to shoot subjects in a certain color or in certain types of light, or by adjusting the color temperature in post-processing, you can convey dramatically different moods in your photos. The photographer chose warmer lighting, which gives off a more sexual vibe, the goal is to make the audience want to be in the same room. The second image I will talk about is YSL Opium, 2000, from Vogue. Photography: Nick Knight Let's start with how the model is posted.. Being completely naked apart from the stilettos, legs open and hips slightly raised; a position considered sexual. One could immediately object that the model is used as a sex symbol. The problem with the photo is not what it means, but the simple fact that it simultaneously offers a vision of a woman as”.