IndexThe Successful PR Campaign ExampleThe Failed PR Campaign ExampleConclusionReference ListPublic relations has numerous similar definitions used to explain it. However, PRISA (Public Relations and Communication Management of South Africa) states that “public relations is the management, through communication, of perceptions and strategic relationships between an organization and its internal and external stakeholders”. It plays an incredibly significant role in the success of the organization. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In my interpretation, communication plays one of the crucial roles in public relations. The public relations professional should apply it transparently; from this perspective, therefore, trust and open communication are always effective. Two-way communication is an important factor in organizations. Influence, give feedback, inform and give speeches; communication must have a deep understanding of the target audience. Furthermore, advertising communication and other marketing capabilities are used efficiently to promote products and services available to interested parties. This means that it can determine the success or failure of the organization as it depends on the cooperation of stakeholders. A good corporate image is certainly driven by public perception. From now on, professionals must be able to develop and maintain an excellent corporate reputation in their public outlook. To handle it, the professional should advise the organization in a fully honest way, and in this case, he will gain more trust on their part. Another key point to remember is to have a virtuous relationship with them and with internal and external stakeholders. Regardless of whether or not every business goal is to achieve maximum profit, and ultimately it is possible for the company to achieve it, but typically if they build a stronger model and sustainable relationship with their internal and external stakeholders. Of course, if the organization's employees are happy, productivity is likely to increase. Another thing is that if external stakeholders are perfectly satisfied, their profitability can also increase. The Successful Example of a Public Relations Campaign “Google's fight against Ebola” is one of the good examples of public relations. This campaign played a notable role in the fight against the Ebola virus. Ebola was a deadly virus that affected the West African part especially in rural settlements and then quickly became a global epidemic. As such, it killed a huge number of people, which attracted too much attention internationally. The company's programs and charities have made donations to help prevent the spread of the virus. In most cases newsworthy information has been transmitted and distributed technologically, particularly in the media. Donations have been made, and technology companies specializing in Internet-related services and products such as Facebook and Microsoft have donated millions of dollars. However, Google also donated, but using a different strategy. The company has promised that it will donate $2 for every dollar it donates. As I understand it, this was a perfect and successful strategy used as it officially brought benefits to both the organization and the public. In most cases, Google is the preferred tool for research. The numerous users donated on their site, and it is because they felt a lot of power in what they could have.