For a long period of time, researchers predict that consumers will act accordingly with their information process on corporate social responsibility, supporting companies with a good reputation for CSR versus those with poor ethical outcomes. With such actions, consumers would be able to influence companies to create a socially and environmentally friendly outcome. However, reality does not match researchers' expectations; previous study shows that CSR offers one of the main foundations of consumers' identification with brands, although CSR represents a brand's values ​​in relation to serious social issues. However, sustainability is barely the key criterion for consumer purchasing decisions. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayRecent studies point to the barrier to ethical consumption. Carrington et al. (2014) point to four key elements that influence consumer attitude-behavior gaps. First, that is, the priority of ethical issues that the main ethical issue promotes to a sense of disharmony when unethical purchases occur, habits, willingness to engage in ethical consumption and, finally, types of behavior of purchase. The research also demonstrates the arguments between consumer attitudes and actions, which are the economic rationalist argument that environmentally related consumption costs outweigh the benefits, the economic development reality argument that economic growth outweighs on sustainability and ethical aspirations. Finally, the government dependency argument, which states that a lack of action on the part of governments causes a lack of awareness and action on the part of consumers (d'Astous and Legendre 2009). Moraes et al, (2015) also suggest that consumers rationalize their behavior away from neutralization and denial of responsibility. Furthermore, Chatzidakis et al. (2007) justify that consumers' ethical attitudes are not adapted to their ethical purchasing actions. Together, this research identifies and explains the gap between consumer attitudes and behavior. Moraes et al, (2015) highlight that sustainability and ethical consumption and investigating consumer purchasing decisions in relation to ethical concern remains a complicated task. The large-scale literature effort on rational motivation drives ethical consumption decisions, the pursuit of segmentation towards ethical consumers, and attempts to understand the distance of the attitude-behavior gap, much of the research adopted to date focuses particularly on low participatory and habitual spending consumers. Despite investigations into luxury purchases conducted since Veblen (1912), related literature demonstrates growth in studies of luxury brands. However, the applicability of high-involvement consumption such as the fine jewelry purchasing process is short. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Consumers will consider different sustainability standards across product categories. Kapferer and Denizeau (2014) explore the level of sustainability awareness of consumers of luxury brands and suggest that consumers have contradictory attitudes towards the luxury brand, which the luxury buyer considers luxury and sustainability development to be relatively ambivalent in the context of.