IndexPerformance Improvement IndicatorsReducing the Number of ComplaintsIncreasing ProfitsReducing Staff TurnoverRepeat Business with Loyal Customers.DisadvantagesMethods of Monitoring and Improving Customer ServiceFor a business, customer service it is absolutely vital to their success. This is because communication with an employee is often the first point of contact for the customer and as such will be how the customer forms an impression of the company. So it is very important and could determine whether or not a sale is made and whether the customer comes back again. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayFor example, if there were two companies selling the same item of clothing at the same price, the difference in getting the sale could come down to how important and special the customer feels when purchasing the products from the store and the first impressions that play a key role. This is known as a "competitive advantage". Customer service is the key to a company's succession in the market sector. This is caused by creating an almost loving and welcoming first impression to help build a database of loyal customers. Because research shows that customers are much more likely to return to a more expensive store if they believe they will be treated with respect and decency. Therefore, encouraging them to make repeat purchases. Improved Performance Indicators Successful companies identify key performance indicators (KPIs) to measure improvements. They could use the results of a previous survey as a benchmark to evaluate the success of planned improvements based on feedback. Reducing the Number of Complaints Amazon's identification of customer complaints helps them pinpoint problems and create desirable improvements within their website or customer service. Once corrected, the smallest problem can have significant consequences - Larger complaints often take longer to resolve Simple or small problems can often turn into quick wins What appears to be a small problem could be significant if complained about repeatedly Complaints cost money to companies money and reputation Increased profits Amazon has seen this by resolving many common complaints, this has led to increased profits and is a key indicator for monitoring and evaluation. Companies like Amazon will report their profits to stakeholders at key times throughout the year. This is used as a benchmark for success and analysts will look at a company's accounts to determine its success. Increasing profits could be due to a number of reasons, and an increase in profits is generally seen as a key indicator of success. Reducing Staff Turnover Staff turnover is often reduced if companies find out what their employees (internal customers) like about them and what they think of them. they can do to improve job satisfaction. Companies will use customer satisfaction data to monitor employee performance. Some companies reward employees with bonuses. Companies set goals for their employees which are reviewed during an evaluation. Good appraisals allow the employee to reflect on their progress and achievements and identify possible training needs or progression methods. Productivity will increase when employees feel motivated and loyal to the company. Repeat purchases from loyal customers. Loyal customers bring repeat business and.