Advertising surrounds us all the time, showing new ideas and new styles, asking us to try them all. Sometimes they are emotional and catch us off guard. And sometimes they are very sexualized, making food a sensational object, putting a woman next to it. I will analyze a Nike advertisement with a woman in the image. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay In the image is a young woman, in her mid-twenties. Her hair is wet, her skin is tanned, and she's wearing only a sports bra and shorts with legs. The clothing is tight and grey, very simple. She is bent over and has her arms resting on her legs. He almost makes a P shape. He has his head held high and appears to be laughing at others. There is text at the bottom of the image that states, "Just because you're a good girl doesn't mean you can't have bad legs." In the bottom right corner is the Nike swoosh and underneath the word apparel. The image is very well done; the composition is well done. The way the body is placed along with the text makes it very visually appealing. It works in harmony with the simplicity of what women wear and the easy-to-read text. There are very few colors in this piece. The background is a light, very pale blue. The woman has brown hair, tanned skin and is wearing a gray dress. The text is all black. Having simplistic colors makes analysis easier. As mentioned above, the women are shaped like a P, making it interesting for the viewer. There is almost no depth to this image, it is simply just a one-sided image. This can be one of the downsides of advertising because there isn't much to look at. Movement is non-existent in this image. The women are laughing, which shows that she is excited or enthusiastic about something. Within this image there are various signs and semiotic codes. The first is a metonymic code. Looking at the image and noticing that it is for Nike, we automatically assume that the woman likes to work out and is very active in life. There is also an analog code. In the image reference is made to the fact that she is a cute girl, very kind and gentle. However, he states that it can have evil legs. This is considered evil, not devil or evil. This just means that women will have amazing legs, look amazing and amazing because they are wearing Nike clothing. The moved code is also an important part of this image. Code shifting occurs when meaning is transferred from one set of signs to another. What this really means is that we can use phallic-shaped objects to show sexual tension. With almost every other image featuring women, there is sexual tension when looking at the image. The women are stooped, dressed in barley. The lyrics refer to her being fit and healthy, so she looks beautiful or sexy. I believe audiences will respond to this both negatively and positively. Women might look at the picture and believe in themselves that they look good like her and work hard to have wicked legs. Or women might look at the image and think there is something wrong with themselves because they don't look like them. Men might view this negatively because some males believe that women should not lift weights and should not gain muscle mass. Or men might look at it positively and think that the women in the image are attractive and should train to look like them. The purpose of this image is to sell clothes. This is really the main point of any advertisement. However, he is also trying to.