Online marketing targets two main focus groups: the retail consumer and the business. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayE-commerce: Online stores that offer users a variety of products and offer them to purchase, usually paying by credit card. The products that buyers usually receive by mail. B2B (Business to Business) commerce: This means that intercompany buying and selling activities will take place entirely over the Internet. This initiative received a serious echo at the end of the dot-com era. Due to technological difficulties and the difficulty of institutionalizing the connection, creating joint catalogs, etc., it failed to rise. Currently in the state of infrastructure construction and beginnings in cases where there is economic justification. Considerations for strategic integration in e-commerce should be cost-benefit considerations. Entering e-commerce requires general preparation of the various departments of the company: production, marketing, operations, sales and the like. Many traditional businesses have collapsed due to improper entry into e-commerce. Most of the websites on the net are image sites, which present the business in general. For this reason it is important to design the graphic design of the site. But keep in mind that no less important issues such as the convenience of the interface for the navigator and the position occupied by the site in search engines will not be put aside. Commercial sites cannot and should not compete with the conventional shopping experience, which includes contact with living people and sensory experience (especially smell and taste). For an online commerce site to be successful, it is necessary to offer consumers new advantages that do not exist in traditional stores such as: total information available, price comparison, speed of delivery, discounted prices, shopping experience, time saving, anonymous purchasing and no problems on the part of sellers and quick adaptation to market conditions In terms of marketers, a successful site helps reduce costs for the company. The only cost is the cost of ongoing site maintenance, which is immeasurably cheaper than the cost of a store, ignoring the size advantage of leading companies, the ability to quickly adapt to market conditions and its dynamism. There is no limit to advertising space or advertising time, the ability to build customer relationships (email responses). Gartner found that retail prices are perceived by consumers to be higher than in online retail stores, and shoppers expect lower Internet prices. With the development of the Internet there has been a great push to exploit this effective means of transmitting messages and contents, in order to put sellers and buyers in contact. Thanks to computer software specifically designed for this purpose, dedicated websites can make purchases of products and services, automatically, via the Internet without the need for the seller to meet the buyer. Trends in Internet Consumption Since the 1990s there has been a dramatic increase in the number of people using the Internet. The number of users in the world, according to data for the year, was approximately 160 million users. Today, more than 600 million people regularly access the Internet and spend more than $1 trillion purchasing goods and services online. It is estimated that the network's cash flow will be around $7.3 trillion and that.