Index Goffman ConceptsTurkle ConceptsConclusion Social networking sites can be considered a form of virtual community with 4.48 billion users as of July 2021. Social Sites Networking have a great impact on people's lives in today's modern world. This includes sociological impacts where our communication, relationships and interactions with others in everyday life are influenced by social networks. The rapid expansion of the Internet today brings people together, regardless of culture or geographic location. This contrasts with what was previously the case, where access to knowledge was only available to those of a specific class, gender or culture, showing how social networking sites have expanded the level of knowledge that most of us possess Today. However, these sociological impacts of social networking sites can be dangerous and larger than initially imagined. Social networking sites have almost completely removed the line between people's public and private lives. Overall, the Internet has provided a network where people can engage in anonymous social interactions, leaving us to question the differences between real and fake identities. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Goffman's Concepts Goffman's concepts (1959) suggest that certain information is emitted by people, leading them to create their own image and impression in front of others. Goffman (1959) also refers to the presentation of self- and impression management as a key concept, in which we aim to influence people's perception of a situation and in which people want to be well regarded by others, so they perform subtle actions to try to seek approval. This is linked to the perspective of social networking sites where people choose certain information to upload to blogs or pages to form their identity and image in front of others (Phillipson et al. 2004). Goffman's (1959) idea of ​​frontstage and backstage is particularly important with regards to social networking sites where we can understand social media as a "performance." This could refer to when people deliberately upload information to social networking sites that do not necessarily present it as accurately as possible, thus linking to a performance that is "worn" to self-represent in the most positive way possible. People continue to dip in and out of characters and performances on the Internet that mimic social interactions and performances in the real world. Alternatively, Erving Goffman's (1959) concepts of “frontstage” and “backstage” are almost completely eliminated when talking about social networking sites and the presence of the Internet. This is supported by the fact that postmodernism now sees people sharing more personal information and details about their lives on vlogs and blogs, such as YouTube. Therefore linked to the growth and expansion of the mass media and a freer movement of people, as well as the formation of new multicultural societies. This is also reinforced by the media's fascination with the personal lives of celebrities and the fact that this is a norm or habit in society that they are "expected" to share private information. Meanwhile, this can also be a way to create an identity by making your private matters public to tell "friends" more about yourself in the hope that people will have a high opinion of you. However, one criticism of this argument that social networking sites confuse the.