Celcom is the leading and most experienced mobile telecommunications company in Malaysia which has the widest coverage in the nation. Busy with 10.6 million subscribers, it mainly provides prepaid and postpaid services for its users. Celcom also expands the company into content and value-added services (VAS), enterprise solutions, wholesale wholesale services, digital services and machine-to-machine (M2M) solutions. (Berhad, Sustainability & National Contribution Report, 2016) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayWith 95% of the population for 2G network, 90% for 3G network and 90% for 4G/LTE network, it shows that Celcom has the largest network in Malaysia. In order to maintain its position as the country's leading mobile telecommunications company, Celcom continues to contribute to network coverage, capacity and performance. One of its contributions to the country is talent development, where Celcom awarded 3,687 direct jobs in 2016. There are around 44. The percentage of employees are women and during the year Celcom awarded six management graduate trainees as one of its objectives to honor young people who have skills to develop in the economy. On top of this, Celcom indirectly employed 34,900 jobs through its suppliers and 7,622 jobs through its capital investments. Their commitment to developing talent in Malaysia is established through the Axiata Young Talent Program (AYTP), which provides training to young people at different stages of development. Celcom also collaborates with education authorities such as MoHE to conduct training courses on selected topics. In 2016, Celcom partnered with MoHE to develop greater entrepreneurship in university students by providing workshops and providing access to distribution through its 11Street e-commerce platform. (Berhad, Sustainability & National Contribution Report, 2016) Celcom is also a participant in the government's SL1M programme, designed to provide new graduates with practical work experience. The selected interns will have exposure to various aspects of the business. Those who excel during the program may be offered full-time employment upon completion. Apart from this, Celcom also assists the progress of the local industry in the Local Partner Development Program (LPDP) and Supplier Development Program (VDP). The LPDP focuses on the evolution of Bumiputera sellers and VDP contributes to helping Malay sellers. Through these programs, it helps suppliers compete with each other by providing guidance and opportunities in the industry. Celcom also runs advanced programs for its business through the Business Development Program. Please note: this is just an example. Get a custom paper from our expert writers now. Get Custom Essay Celcom also expands its connectivity to less developed areas as they want to improve the network quality to make it easier for people to access and also pocket-friendly to purchase, even in rural areas.