Purpose of Evaluation: Whenever policies are designed and implemented, it is very important to evaluate and evaluate the effectiveness of such policies. For a hotel or any other hospitality industry it is very important to know whether the implemented policies really work or not. There are various ways in which this assessment can be made. Some of the evaluation methods are customer feedback, surveys and opinion polls. With the help of these methods hotels get to know the customers' point of view regarding the services they offer. The organization becomes aware of its weaknesses and areas for improvement (Hu et al, 2009). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThere are various methods adopted by various hotels to learn about the amenities. Hilton Hotel has also designed some methods to get feedback from customers. The first program is called Hilton Honors through which they get to know the reactions of guests and also their expectations from hotels and the hospitality industry. One of the other programs is Satisfaction and Loyalty Tracking (SALT). With the help of this program they track the number of guests who repeatedly return to the hotel due to the services provided to them. To ensure that feedback is correct and reliable it is important that the data collected is correct and no alterations are made at any level. Rigorous and standard procedures should be followed to maintain the authenticity of the feedback provided by customers. Assist with future staff training: The success of the services offered to customers depends on the hotel employees and staff. With the help of evaluation and feedback, once the weak areas are identified, the next step is to ensure that the same mistakes are not repeated again. With the help of feedback, a training plan could be developed which would help the employees and staff to improve their services and know the areas in which they have not performed (Kandamppully, 2007). It is very important to provide training to staff as it is they who will be in direct contact with customers and will ensure that all customer service policies are implemented correctly. New employees and staff joining the hotel must also be trained and informed of all policies and procedures. There should be provision for staff to receive ongoing training in the workplace. With the help of this type of training, it will be much easier for them to learn the concepts and immediately put them into practice at work. As mentioned above, customer service policies should be of utmost importance and should be well communicated to all staff. This could also be done during training sessions, as all members will be available together. One of the other methods of training staff with the help of fe could be exchanging their experiences with each other. Many times, customers provide some feedback to the staff orally and do not give the same in writing. In these cases, an exchange session will be really useful for all staff members (Kazlauskaite et al, 2006). Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay. Feedback is about making arrangements where Lo2 employees or staff members understand the purpose of promoting a customer-centric culture.2.1 Evaluate different communication methods and how these are used to achieve the best results.