Man's desire for unbridled consumption is deeply intertwined with his innate or acquired complexes. Consumption is a compensatory practice, it is not in fact the value of the object, but an attempt at self-identification. A person who buys new things tries to discover himself through the point of possession. Consumption includes other motives in a person's brain; he doesn't just buy boots, he buys a brand, a color, an image, a status, a position in society, a trust and many other bonuses that accompany the purchase. He makes a purchase not because he needs this thing, but because he needs the status of this thing. A whole system of interest formation works here. Advertising, marketing, promotion - all this is a fiction of the post-industrial world, which increasingly seeks consumers of status. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Consumption is one of the indicators of the human worldview and its basic ideas, perceptions of society. A person who consumes a lot and without thinking about it has a consumerist attitude with a selfish direction. The more reasonable the consumption, the more developed a person is morally and spiritually, since he can control his desires and needs regardless of global trends. It should be noted in particular the growing role of modern technologies that offer ample opportunities for control and manipulation of public consciousness. First and foremost, it is television and other types of commercial advertising that have the greatest impact on a person's final choice. Closely connected with advertising is modern pop culture, the financing of which directly depends on the growth of material consumption. This pop culture may also call for the consumption of certain goods to facilitate this process. As a result, from childhood, it exerts a powerful informational influence on the person, the ultimate goal of which is to form a stable human personality, an image and a system of life values, reference points that dominate human behavior. The consumer is constantly tempted by new and new types of material wealth, the opportunity to try, get new pleasures, play with a sense of greed and desire to own the best, put some people above others. Simultaneously with other factors, a sense of fear is used. Fear increases temptation. The fear of being late, of missing an opportunity, of not being successful is one of the main internal reasons that determine consumption and determine a certain position of a person in society.