IndexIntroductionThe organizational culture of Coca ColaThe impact of organizational culture on the overall functioning of the organization with particular reference to its decision-making processes and performanceRelationship between culture and strategic management within the organizationIntroductionOrganizational culture Coca-Cola Company is the world's leading manufacturer of soft drinks, with its products being the most recognized brands in the world. The company owns and markets more than 500 brands in more than 200 countries. Producing beverage concentrates and syrups, the multinational company has millions of employees who produce, market and distribute the products. The Coca-Cola Company also has ownership interests in numerous joint ventures in beverage, bottling and canning operations, with significant markets existing in all geographic regions of the world. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay It is Coca-Cola's culture that all stakeholders contribute to the growth and development of the company. The company engages its various partners in long-term agreements that provide a significant contribution to the transformation of decision-making. The company's daily operations are controlled by stakeholders such as suppliers, customers and competitors. With the company's 2020 sustainability goals, it has a particular way of engaging stakeholders, with the goals implemented by controlling its actions towards stakeholders. Organizational Culture of Coca ColaThe culture of the Coca-Cola Company requires that the management of the multinational engages stakeholders in both formal and informal discussions. Stakeholders are often involved in meetings and dialogues that revolve around the offering and consumption of products. For example, The Coca-Cola Company is said to be conducting negotiations with bottling equipment suppliers on the most appropriate ways that would lead to a healthy business between the two partners (Dumitrescu, Luigi, &Vineraean, 2010, p 152). The company considers growing global challenges when discussing major global issues with its suppliers, in an effort to protect the environment in which companies operate. The Coca-Cola Company culture recognizes the need to protect the environment from global warming that results from intense manufacturing activities that are not controlled within the company. The company's culture recognizes the need to ensure the safety of its customers as they may be victims of uncontrolled production activities. The company is committed to protecting the surrounding environment from pollution by preventing the emission of harmful substances into the atmosphere during the mass production and manufacturing of bottles used for packaging (Baah, Sandra, &Bohaker, 2015, p 16 ). In business ethics, consumer protection indicates a company's commitment to considering the natural environment; thus allowing adequate working conditions for both consumers and company employees. As the company's culture demands, it has mastered the art of working together with its partners and competitors to gain knowledge on how to improve the quality of services and production. Coca-Cola is known to recognize, learn from, and address problematic issues that bring together know-how and information held by other partners (Baah, Sandra, & Bohaker, 2015, p 18). In the business world, it is known that companies have different management teams that put into practice different ideas which, when combined, can be significant in achieving a very positive impact on the environment and other issues of social concern. Issues of social interestmay not be addressed by the Coca-Cola Company if its culture does not require it to collaborate with its partners. The culture of collaboration with competitors has enabled the Coca-Cola Company to identify healthy competitive practices that, once implemented, are not likely to have negative impacts on commercial companies. The Coca-Cola Company management team has a culture of fighting new competitors in the market, a culture distinct from other areas of the organization. The modern world is made up of competitive businesses where new players enter the market daily. Coca-Cola management has been on site for the impressive work done in carrying out negotiations with new companies that are entering the market. Negotiations are being conducted to find various ways of forming business groups that could benefit the growth of both companies. Business groups are known to improve businesses by creating connections that were not identified before. Another key factor that has ensured the growth of the Coca-Cola Company is industry collaborations, whereby joint venture initiatives are conducted to pave the way for new political engagement initiatives that incentivize companies' activities. The culture of collaboration with other companies has ensured the growth of Coca-Cola worldwide as there is a huge reduction in operating costs. For example, by partnering with recycling companies to set up businesses near Coca-Cola factories, you save a lot of time and money when transporting containers (Gupta, 2011, p 60). Coca-Cola is considered one of the large for-profit companies in the world thanks to the agreements it makes with other partners to reduce operating costs and save time. The Coca-Cola Company's risk management department has a culture of measuring the risks that the company and its employees face during the manufacturing and distribution process. By measuring risks, the company shows attention to its employees who are therefore motivated to carry out their tasks. Even if the company measures the risks it faces, it is also in the subculture of the company that there must be a stable financial system that protects stakeholders and guarantors. Risk measurement allows the company to protect the lives of its consumers and guarantors. those involved in the production process. An example of a worker who does poor quality work and causes harm to other people is a builder. A builder who does a bad job that leads to loss of life can be put to death; hence the importance of a stable financial system in the company. The impact of organizational culture on the overall functioning of the organization with particular reference to decision-making processes and performance. The Coca-Cola Company's culture of collaborating with other companies has led to Coca-Cola's sustainable initiative to recycle used cans in the United States. The decision to recycle the used cans was made after negotiations with recycling companies to come up with a recycling plan that uses the latest technology in the world. Coca-Cola brands are widely used in the United States; there was a need to develop a sustainable and well-funded recycling plan. The decision to recycle used cans also ensured that every community in America was actively involved in the collection process; therefore, improving the living standards of consumers. In business ethics, creating employment opportunities for consumers is an indication of social responsibility towards stakeholders who influence the company's operations (Gupta, 2011, p 60). The healthy relationship between the company andconsumers was witnessed by the increase in consumption of Coca-Cola products. The culture of maintaining the world's leading position in beverage production while combating new competitors in the market assisted the management team in making managerial decisions that would ensure the continued growth of the Coca-Cola Company. Coca-Cola has implemented a sustainable initiative to use management systems theory as it is feasible for the company. Management theory has been effective in assisting the management team with various tasks that maintain the company's top position in the world. The management team is knowledgeable and guided by management principles according to the company's culture. The management team follows specific procedures when there is a need to make changes to the organization. As the business grows to the levels of a system, systems theory is important to look at the entire organization and its day-to-day operations. The Coca-Cola Company's collaboration with other companies allows the management team to make decisions based on management systems theory as the company is made up of departments that work together. Systems theory states that an institution is a set of parts that have been combined to achieve certain goals. Coca-Cola Company was able to work with minimal disruption to activities associated with the manufacturing and marketing process. The culture of working with the company's competitors creates an opportunity for the company to diversify its operations to satisfy existing customers and find new customers in the market. Currently, Coca-Cola's main competitor, Pepsi, has been deemed a health hazard by health officials, a factor that has led to its declining sales (Hartogh, 2007, p 1). Initially, Coca-Cola faced the challenge of low product diversification compared to its competitor, Pepsi. With sales of Pepsi products declining, the Coca-Cola Company has the right information on how to market its lesser-selling products in markets initially dominated by Pepsi. In marketing, promoting lesser-selling products is a strategy used by companies as a result of proper supply chain management (Hartogh, 2007, p3). The threat of indirect competitors is a factor that could drastically reduce the growth levels achieved by Coca-Cola; therefore, fighting new players in the market and collaborating with indirect competitors has led to Coca-Cola's continued growth. The culture of mastering the art of working together with all stakeholders has contributed to the brand value in Coca-Cola. Furthermore, Coca-Cola brands are probably the most expensive on the market; thus, earn more revenue for the company. A strategic management system is important for Coca-Cola as the company is currently the most valued company with assets that enable mass production. Coca-Cola is known to operate in more than 200 countries around the world, collaborating with beverage companies on various continents. Coca-Cola holds the largest market share, while its only competitor is Pepsi. Working with your competitors has been helpful in reducing the damage that unhealthy competition can cause to your company's growth (YouTube, 2018). Marketing experts rate the marketing strategies used by Coca-Cola as impressive as they have led to an increase in loyalty to the company's brands. Coca-Cola is evenly distributed throughout the world; therefore, leading to the identification of new markets. Measuring the risks that Coca-Cola might face led to strategic management methods for product promotion that led to brand loyalty throughoutthe world. In the insurance field, measuring the risks that companies can face is considered impossible if the measurement is based on probability distributions typical of financial markets. Such measurement is characterized by errors that can make the organization impossible to control. Coordination between departments at Coca-Cola allowed risk management professionals to come up with strategies that continued to improve the image of Coca-Cola Company as any small misunderstanding could damage the company's reputation; therefore, leading to a decline in global sales. Relationship between Culture and Strategic Management within the OrganizationAn excellent corporate culture is a significant condition that paves the way for the formulation of corporate strategy. Corporate culture also highlights the characteristics of businesses, the formation of values ​​common to all stakeholders and has a distinct personality. In the Coca-Cola Company, corporate culture has been useful for developing strategies that are different from those of other companies and vital in the fight against competition. For example, Coca-Cola Company's corporate culture highlights the organic habitat of the company in which the organization's strategy lives. The corporate culture used by Coca-Cola is equally emotional as it considers the well-being of all stakeholders and the environment in which the company operates. In modern business, the strategies implemented by companies are just the title of the company's story while the culture requires that a commonly understood language be used to embrace and tell the story (Kotter, 2008, p4). For example, Coca-Cola has made sure that all its stakeholders understand its mission, vision, the values ​​that the company stands for, and the clear expectations of all stakeholders. The common language between stakeholders ensures that all strategies are implemented to achieve a common goal for the company. Corporate culture is a significant means of implementing a business strategy because it determines and measures the desire, commitment and execution of the strategies. It is a requirement that active and effective implementation of the strategy is carried out after the development of the corporate strategy (Kotter, 2008, p50. For example, the existing organizational structure in Coca-Cola stimulates the enthusiasm of employees and unified stakeholders who jointly strive to achieve the objectives set by the company's management team. Before the implementation of strategies, it may be important to ensure that the strategies are oriented towards the corporate culture and that there is cohesion and motivation of the corporate members.Corporate and corporate culture the strategy should adapt to each other, mutual organization and strategy development, corporate culture should be changed with the formulation of strategy However, changing corporate culture may not be possible once the culture of a the organization has been formed (Nawaser et al, 2014, p 178). It is therefore necessary for the corporate culture to maintain greater rigidity and a certain continuity in the implementation of the corporate strategy. Coca-Cola Company aims to earn profit so that it can survive and have a source to grow. In most cases, profit is used as a measure used to access a company's performance. For non-profit organizations, the success of institutions can be viewed from different perspectives, such as providing free education to students. A holistic view of an organization's performance depends on achieving organizational goals. Coca-Cola strategies are often implemented in relation to corporate culture in an attempt to maintain profits and the.