In this assignment I will explain the roles of two organizations. I will consider the airline British Airways (BA) and the hotel chain The Hilton. I will also explain how they are related. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayBritish Airways has a role in achieving key organizational objectives. Since British Airways is part of the private sector, it aims to make a profit. British Airways' annual report and accounts for the year 2014 state that "BA made an operating profit of £975m in 2014". In 2013 it made a profit of £708 million. The difference between 2013 and 2014 is £272 million. Having a huge increase in profits like this means the company can continue to be successful. Hilton Hotels are part of the private sector and aim to make a profit. I couldn't find the exact profit figure, however I did find that adjusted EBITDA is expected to be between $2,840 million and $2,870 million, up $10 million in the middle. British Airways will also aim to maximize sales revenue. According to BA's 2014 annual report they now offer a new premium baggage concierge service. Someone working for BA will collect the customer's baggage from baggage claim and deliver it to the customer's chosen destination in London. They also maximize sales revenue by producing meals on board. The annual report states that they offer an à la carte menu for customers traveling in BA's First, Club World (business class) and World Traveler cabins. Hilton Hotels also aims to maximize revenue. They could do this by putting mini bars in the rooms and the customer will be charged for what they drink. The Hilton Alexandria Kings Ranch also features an on-site spa. Guests will pay extra for this. Finally, they must also aim to ensure compliance with regulations. British Airways will work with regulatory bodies such as the CAA (Civil Aviation Authority). The CAA is an independent statutory body. Under the UK's Civil Aviation Act 1982, the CAA is responsible for overseeing many aspects of an airline's financial condition, management and operations. European airlines are also subject to EU regulations. Hilton must also do the same. They must ensure that all electrical equipment in the rooms has been tested so that it is safe to use. If a customer were to be injured by an electrical defect, the company would be in trouble. British Airways has the role of providing products and services to customers. BA sells scheduled flights to its customers in order to make a profit. British Airways offers Economy flights, Premium Economy flights, Business Class flights and First Class flights, which is the highest travel class. They created a new plane called Dreamliner 787. This plane offers customers a more pleasant flying experience. It has larger windows, more humidity in the air and a lower cabin altitude which will help reduce jet lag. British Airways also provides accommodation on its website. They promote hotels such as Hilton Hotels, Hard Rock Hotels, Four Seasons Resorts and K+K Hotels. They offer deals if you book a flight and accommodation. They also offer a wide range of airport parking. You can purchase parking near the airport or you can drive directly to the airport terminal and someone will park your car for you. Hilton also provides products and services. They provide accommodation to guests. In addition to accommodation they also have spas and gyms for customers. When staying at a Hilton Hotel guests can request room service and so can members of thestaff will carry your bags to your room. Their website states "Our team members are always ready to provide friendly, personalized service to our guests." We are also happy to offer a range of services to suit your needs. ''British Airways has the role of being responsible stakeholders. They must be accountable to British Airways shareholders. Since they own a piece of the organization, they have the right to know how the company is doing. British Airways creates annual reports which allow shareholders to see a final report, see what went well during the year and also what changes they want to make. They also host annual meetings where shareholders can gather and discuss the organization's performance. This also applies to Hilton. The current price for one share of Hilton Worldwide is $23. 64. They will also have to be accountable to local communities. BA has what is called a volunteer program. Their website states their vision. ''Our volunteer program will have a positive and lasting impact on the local community by investing the time, skills, knowledge and expertise of our colleagues to help develop strong partnerships within the community. Our colleagues will develop new skills, share expertise and help support the local community through individual and team volunteering. At British Airways you can become a volunteer or volunteer champion. Champions represent the volunteer program in their business area and are the main point of contact for any volunteer questions and opportunities. Their website also states that "we have 30 community and environmental partners, all UK registered charities, based in communities across our global network". Finally, another way in which they are accountable to local communities is that in 1999 they opened a community learning center which welcomed 100,000 young people to the centre. At the center they offer airline-related educational programs to schools in the Heathrow community. For BA it is important to work with local communities because it creates good relationships. This also shows that they are not only interested in making money, but they are interested in the people of the community. British Airways also has a role to be ethically and environmentally responsible. Since BA uses planes that produce a lot of carbon emissions, it will have to look for ways to reduce them. On their website they stated that the new Boeing 787 Dreamline has a 60% lower noise footprint than current similarly sized planes. In the 2009-2010 annual report it is stated that they recognize that the provision of air transport services will have an impact on the environment. Another way they are focusing on reducing carbon emissions is through an alternative fuel strategy. In February 2009 they established a partnership with Solena to build Europe's first biomass-to-liquid plant to supply them with biofuel from 2014. They also work closely with IATA (International Air Transport Association) to promote the goal of reducing net CO2 emissions by 50% by 2050. Carbon efficiency is expressed in grams of Co2 per passenger-kilometer (gCO2/pkm). British Airways has set itself a target for 2025 and wants to improve fuel consumption efficiency to 83 gCO2/pkm. British Airways also focuses on waste, because it also affects the environment. They want to minimize waste, increase the use of recycling and reduce landfill. According to the 2009-2010 annual reports they are on track with theirsrecycling goal. They have set a target of 50% by the end of 2010 at their Gatwick and Heathrow bases. They achieved 39% recycling during 2009. Hilton hotels also play the same role. Hilton hotels aim to reduce energy consumption from direct operations by 20%, reduce CO2 emissions by 20%, reduce waste generation by 20% and ultimately reduce water consumption by 10%. %. I read an article and here's what it said ''Through the introduction of carbon-free electricity at its properties in the UK and Ireland, Hilton says it has reduced CO2 emissions at participating Hilton hotels by more than 64,000 tonnes, or by 56% of the total. its carbon footprint. The company says it has also reduced its energy and water consumption by 10% over the past two years. ''British Airways has a role to be ethically responsible. British Airways offers a range of different meals that suit people's beliefs. They offer vegan meals for those who do not eat animal products, these meals will not contain meat, fish, poultry, eggs, honey, dairy products or derivatives. Then they have vegetarian meals that do not contain meat. They do kosher meals which are meals prepared to comply with Jewish dietary laws. They also make Muslim meals that do not contain pork and alcohol. All Muslim meals contain meat from ritually slaughtered animals. It is important that British Airways and passengers on board the aircraft respect other people's opinions. British Airways must consider the people who live near the airport. Since there are planes flying 24/7, this could cause disturbances. People living in the area believe that they should be able to have a peaceful life without having to be disturbed in the early hours of the morning. They provide noise isolation programs to provide practical assistance to local residents who experience the highest levels of aircraft noise. On BA's website it says that one of our goals is to reduce average noise per flight by 15%. This is possible by replacing our aging fleet with new aircraft such as the Boeing 787 and Airbus A380. They hope to achieve this by 2018. British Airways also has a role in contributing to the international and UK economies. They contribute to UK GDP and international GDP. When a customer books a flight through BA they have to pay taxes to the government. You get taxed on your airport ticket and also pay taxes for the airport where your plane lands. This is useful to help poorer countries internationally who depend on tourism for their country's success. Aviation contributes £10 billion a year to the UK's GDP and more than £600 million to the Scottish economy, representing 1.2% of that nation's GDP. British Airways also contributes to the UK and internationally by employing people in their country. They have around 40,000 employees. Including 15,000 cabin crew members and 3,600 flight crew members. This is good for our country because it allows people to have a decent wage. It also helps people in international countries as BA will employ them. Hilton Hotels also have the same role as BA. Hilton Worldwide helps create jobs both domestically and internationally, has 152,000 employees. Once again they contribute to the UK's GDP. Their total GDP for the UK was 101 billion in 2011 and was 6.7% of the UK GDP. Since they have tourists staying in the hotels, they also help local businesses in the area such as taxi companies and restaurants. It also generates money in the place where they are visiting. This is crucial for dependent countries.