Topic > Overview of the stages of development and evolution from traditional to new media

IndexIntroductionAncient oral traditionsThe pressRadioTelevisionNew technologiesConclusionReferencesIntroductionMass media has developed over a long period of time, from the era of ancient oral traditions to the incorporation of the Internet. Mass media is any form of communication intended to reach a general, public audience. The evolution of mass media, which is discussed in this essay, has been influenced by significant inventions, discoveries, and social circumstances over the years in countries such as the United States. Furthermore, new forms of technologies have played a significant role in altering contemporary media and culture to include social media sites which have continued to attract a wide range of individuals in every country around the world. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayAncient oral traditionsOrality is the first and also the most widespread mode of communication and before the invention of writing, it was also used for archiving as a transmission of knowledge, art, but also ideas. Oral tradition is at odds with literacy and has served humanity for hundreds of years as the sole means of communication for the maintenance of societies and institutions, and studies conducted on six continents reveal that it is still a mode of communication dominant. When institutions such as the government wanted to inform the public of any problem, the message was conveyed to the people orally. A clarification on the ecology and evolution of local media also involved research through direct contact with communities that still value orality as a means of communication in society. Printing The invention of writing was a significant step in the evolution of mass media in many countries. regions around the world. In the early days of evolution, news was presented to local populations through the printed paper and some regions had the possibility of having infrequent newspapers. One of the most significant sociopolitical circumstances that contributed to the evolution of printing is the colonization of different regions of the world. In the United States, for example, several colonies developed continuous printing in 1704, and newspapers united in common cause during the Revolutionary War. By the mid-19th century, many regions in Europe and North America had the capacity to mass-produce print media. The cost of distributing print media due to the invention of printing technology which has made it increasingly easier for people to express themselves. The freedom of expression guaranteed by the Constitution led to the development of journalism in the United States with newspapers such as the New York Sun and the New York World. Significantly, Adolph Ochs' purchase of the New York Times in 1896 contributed to the greater evolution of mass media and people being able to receive information about government, politics, and the economy. The spread of information was rapid and more people could receive it. RadioThe invention of the radio was one of the most important elements in the evolution of mass media in the 1920s. At that time, the National Broadcasting Company (NBC), as well as the Columbia Broadcasting System (CBS), became very common and could communicate with a variety of people, including those in rural America. Politicians such as President Franklin Roosevelt significantly used radio to address political and economic issues to the people of the United States. Since then, innovations such as satellite radio, which began operating at the beginning of the 21st century, have also revolutionized mass media not only in.