IndexWeb 2.0: the portal to a new societyThe emergence of digital space and the experience of everyday lifeTechnological media and political conversationMillennial generation and technological mediaThe way people sharing and interacting with others has changed significantly. In the past, communication was meaningful and direct. Nowadays people no longer converse but only share information, and instead of using words, the current generation uses abbreviations, texts and acronyms. People have come to the conclusion that they have nothing to offer other than information about the world or themselves. Because of this, they find no reason to spend time interacting with others. Before the invention of the Internet, people relied on limited sources of information. The reality today is completely different. In recent years, the global web has exploded and led to the development of innovative social networking sites such as Twitter, LinkedIn, Facebook, Instagram and Tumblr; dating sites like eHarmony or Zoosk. Social networking sites represent the minute-to-minute communication needs for most people. The explosion of social media has set new rules for all individuals. Social networking sites have provided a convenient way to connect with friends. It allowed people to establish a relationship in the virtual world. With social networks one can communicate one's perceptions and thoughts on a myriad of topics (Cruz-Cunha 609). The sharing feature provided in social networking sites makes one's opinion reach a large number of people. Companies have harnessed the power of social networks to promote their brands or products. The downside is that most studies have revealed that extensive use of social media can lead to addiction among users. The growing use of social networks has significantly reduced human interactions. Social development is an important aspect of personal emotional intelligence defined as the ability to control, perceive and evaluate emotions. Arguably, social media is a significant tool, and it is amazing how people can connect conveniently and quickly in the virtual moment, with the possibility of broad cultural awareness. However, it has reduced the level of human interaction. Although people have dramatically incorporated social networking tools into their lives, it should be noted that true social skills are understood and taught primarily by interacting face-to-face with peers. However, the persistent development of technology and social networks risks alienating most people and moving them away from one-to-one interactions. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayWeb 2.0: The Portal to a New SocietyLike all new tools, Web 2.0 technologies have quickly become a new way of interaction and communication. Previous websites provided one-way communications to the audience and the site owner. Web 2.0 tools have changed this dynamic and this has made web interaction possible, facilitating easier collaboration and creation of web content by Internet users. Examples of Web 2.0 tools include blogs, wikis, social bookmarking, Really Simple Syndication, podcasts, video sharing, and instant messaging (Darwish and Lakhtaria 205). They became the portal to a new society. The phrase Web 2.0 is linked to web applications that enable interactive information sharing, interoperability, collaboration on the Internet and this hasallowed users to interact with each other, add or modify the content of a site. Technologies encourage users to have a participatory and active role. Users of these tools create and share information with others. Web 2.0 tools have been widely credited with contributing to the freedom and social equality of nations around the world. Web 2.0 technologies have opened the world to most people and enabled conversations and communications, which could pose a threat to governments that often restrict free speech. Some states have decided to block the use of various websites. For example, some nations such as Ethiopia and Saudi Arabia have blocked some blog sites they perceived as immoral; China often limits information about Taiwan. WikiLeaks launched a website to share information and significantly demonstrated the power of Web 2.0 tools (Darwish and Lakhtaria 213). Web 2.0 technologies have played a vital role with the WikiLeaks reports in publishing vital documents regarding the movements and agreements of numerous governments around the world to keep citizens informed about significant political decisions and critical negotiations. The world wide web has been incorporated into the lives of various people around the world. People prefer to shop and purchase their products online. Information is the source of power and is the key to success among individuals who access information. The development of the information system also passes through political and social relations. The electronic system has been adopted into people's workplaces and private lives to the point that even those who do not have access to the system are affected. Companies and marketing firms have been obtaining and collecting information about their customers and potential customers for decades. They collected their addresses and names, tracked their purchases and asked them to fill out questionnaires and, accordingly, send catalogs or offer discounts. However, currently, most people provide their private information online without realizing that the information is collected and sold to various individuals. According to Shaw, the digital system has eliminated the simple privacy that people take for granted in everyday life (5). To a greater extent, people have become pawns of marketing companies and advertisers as their information is harvested and sold. The emergence of digital space and everyday life experienceThe emergence of digital space has undoubtedly taken away and added to the way people experience in life. Today, tweeting, Facebooking, and texting have not only become the prevalent, but preferred means of communication for most college students and young adults. Ten years ago it was difficult to connect and find people, but social networking sites have made it easier; therefore, social media is having a significant impact on people's daily lives. The traditional form of marketing has changed. In recent years, marketing companies have used social media as their advertising channel of choice. Most companies want to establish a closer connection with customers to improve service delivery. Social networking sites have changed the way people entertain themselves. People can play games online or read stories via tablets, smartphones or access content via their laptops. Fantasy sports teams have shaped people's sports experience. The way people watch sport is undergoing a significant transformation. Attendance is down in most leagues, but TV ratings continue to rise. The fans ofacross the nation seem to be more invested in the athletes' stories than in following their teams. With the proliferation of mobile devices, HDTVs, fantasy leagues and Twitter, people are often hooked on sports. People cheer for some players from their rival teams as if they were on their fantasy team. The way individuals stay connected with their athletes through social networking sites and fantasy sports has helped them gain meaningful access to their lives and thus changed their perception of athletes (Packard 2). Technology has become the bridge through which one can access the lives of their favorite athletes. Similar to television, which changed the way families during the 1950s intersected with sports, the world wide web has provided fans with another way to experience their favorite sports teams. Fans are provided with real-time virtual access to the sport and, upon request, are allowed to establish a particular and personal interaction technique on social networking sites. As professional sports have embraced daily fantasy sports, entrepreneurs have brought these games to the emerging market, which has seen a boom in sports betting. Tech Media and Political Conversation Tech media played a critical role in shaping the recent presidential election. , defining how voters view issues and their candidates. Millions of people during past campaigns have shared their perspectives on social media. Twitter recorded more than seventy-five million election-related tweets. More than one hundred and fifteen thousand people expressed their opinions on Facebook, thus generating more than seven hundred and sixteen million posts, likes, shares and comments related to voting (Marzia 2). President Trump and Hillary Clinton enjoy notable social media presences. Trump enjoys more than fourteen thousand fans on Facebook while the former first lady has around nine million people on Twitter (Marzia 3). Trump significantly ran his presidential campaign on Twitter by attacking his rivals on various issues and also addressing his fans and followers. Donald Trump through his social media activity has changed the way social networking sites are used in the political sphere. He provided his followers with a continuous stream of messages. Clinton's social media has taken a more cautious approach in trying to woo voters. From the recent elections and the power that social networking sites have had, it is evident that politics is heading towards the digital space. Social networks have undoubtedly changed the relationship between votes and politicians. The use of social media for the purpose of predicting election results has become popular due to the amount of data that can be accessed. As seen in the election, the number of followers and fans still matters. When provided access to various information on social networking sites, people feel well equipped to interpret life, reality and politics. As such, they feel they do not need deeper insight and rely on traditional media to do their thinking for them. Millennial generation and technological media Millennials have been extensively exposed to numerous technologies since birth and have grown up in the digital world, constantly adapting to change. They don't perceive technological advances as something they would rather not learn about. No previous generation had ever encountered such a myriad of technologies and communication transitions than those Millennials deal with in their daily activities. Preferred forms of communication a.