Company Introduction Skycity is an iconic property in New Zealand, offering world-class casinos, various restaurants, hotels and other activities such as bungee jumping and seasonal events . They opened the original casino in Auckland in 1996, and then expanded their operation to New Zealand and Australia, becoming "SKYCITY Entertainment Group" known as one of the famous symbols of New Zealand. They expanded their business by purchasing the Adelaide Casino in 2000 and the Darwin Casino & Hotel in 2004. Auckland, Hamilton and Queenstown are three cities where they have their main operations. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Skycity's primary objective is "to drive earnings growth in order to maximize total shareholder return." Skycity has attracted people nationally and internationally. Complex structures and various events throughout the season attract tourists and visitors from other countries. Skycity is an important symbol of New Zealand and it is no exaggeration to say that Skycity is an important part of the New Zealand economy. New Zealand's Sky Tower is the tallest structure in the Southern Hemisphere. It is a major attraction located in the city of Auckland which has a number of businesses. Considering the broad nature of the organization and brand, globalization has played an important role. International expansion is related to globalization, as it gives excess to the foreign market and provides a platform to enter new markets. International development is a bi-product of globalization which results in stronger brand power in the case of Sky Tower. Their wide range of activities, including restaurants, casinos, hotels and tourist attractions such as sky tower viewing and sky tower climbs, are very popular in Auckland. The digital marketing tool is very efficient and has the power to quickly increase visitors to a website or online store, because that is important for SkyCity, to have good management of its SEO. Another strategy used by search engine marketing agency, when developing websites using SEO (Search Engine Optimization), a set of strategies to improve ranking or organic ranking on Google so that users The Internet is offered the opportunity to choose and click on the link to their website, without incurring any costs to them. A good CMS to manage SkyCity's online content will make a big difference. An intuitive platform, with multiple and secure assets, allows them to have a better experience in managing their website, blog or online store, giving them more motivation to keep SkyCity content updated for their customers. Another important factor to remember is hosting. Good quality hosting can make their website run faster and always up, as hosting issues can cause people to quickly give up, abandoning their web page. Skycity offers quality hosting and excellent management of its SEO tools, which are used to keep all of its channels up to date. and always providing relevant information to each of the different recipients in their various activities. The main goal of SEO is to generate traffic from organic search engines that convert into sales and leads, but two of its most valuable benefits include improving brand reach and improving branding.SEO is a vast area and field it is so dynamic with many changes and frequent updates that it becomes difficult to track them. Additionally, it is critical that Skycity lendspay attention to all areas of your business, so that nothing is forgotten or overlooked. Now, when it comes to accessible search engine optimization techniques, social media is at an advantage. While it does not directly influence search engine optimization for their business, it plays a crucial role in attracting traffic and establishing a brand presence in the market for their business. No matter how large or small their business is, it is wise to create a well-planned marketing strategy that integrates SEO and social media. The social media platforms used by Skycity today are Facebook, Twitter, Instagram, Pinterest and LinkedIn. These platforms are doing very well in the online market. However, Skycity must remember that all social media platforms are unique and different and therefore they can include the right points in their strategy to make a positive difference in their business. Skycity created a Fan Page to represent their business on Facebook in order to gain long-term relationships with their fans, readers or customers. They use some fan page strategies to improve the brand image, for example, customers can use Skycity Facebook as Fan Page, they also show their featured likes, that is, the pages they tune into, such as partnerships or related matters or subsidiaries , in the case of Skycity, casinos, restaurants and others.Skycity also shows the top five photos and always enters the news feeds of their fans, always posting new videos or photos and announcing upcoming events. Skycity also offers its employees the possibility, for example, to promote their own fan page, sharing the page with their connections, connecting to the Fan Page from a personal profile. The Skycity Fan Page is very interesting and uses its fan page to promote itself in a clever way. Facebook's best practices are: show their ads to the right group of people, be specific about who they want to reach, reach an interested audience, find more people who value their existing customers. How do they do it? For example, in order to reach new customers, a Skycity does not necessarily have to show ads to people who have already liked the Page, it can show ads to friends of its Page's fans. A Skycity can refine the ad audience based on the content people have shared about themselves in their Facebook profiles, such as age, gender, relationship status, to offer its services to the right target audience, for example, offer the own entertainment such as casinos to people who participate in online poker games. Reaching an interested audience, they can refine the ad audience based on the content people have shared about themselves in their Facebook profiles. Interest targeting allows them to define their ideal audience based on their interests, hobbies, and pages they like on Facebook. Skycity offers a variety of entertainment that may be similar to people's interests and hobbies. They identify interests from information people have added to their timeline, keywords associated with pages they like, ads they click on, and other sources. Another Skycity Facebook practice is to find more people like their existing customers, Skycity uses page fans, customer lists, website visitors to find new customers or potential customers for similar audiences. Many companies are making efforts for Facebook marketing. Many entrepreneurs are making the most of social media, especially Facebook, to promote their brands and services and expand their businesses. Venturing into marketing or placing ads on Facebook also allows businesses to have more.