If you're an online business specializing in consulting, you'd do well to look at the thousands of businesses that don't have any kind of footprint on the Internet. Your company may deal mostly with startups coming to you looking to improve their Internet presence, but the fact of the matter is that there are potentially millions of dollars worth of customers who won't look your way at all. This is not because they are inherently against the Internet, just that many people are wary of the Internet and don't know how to deal with it at all. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay People who are not on the Internet at all should be a major concern if you have an online consulting business that deals with helping companies improve their online business. Images. Of course, most of the time you are used to having clients come to you requesting your services, but being proactive on your part can reap great rewards. Not only is this a mostly untapped source of revenue, but most businesses can also benefit from any type of online presence, even if it's something as simple as a Twitter account. If you can introduce web-wary customers to these easy-to-navigate tools, you'll be able to build a stable business relationship with them and help them take it to the next level when they feel comfortable. Of course, the first question to ask is: How do you, an online consultant, connect with companies that aren't online at all? The simple answer? Go local. You probably know of some hole in the wall around town that is unlikely to have a very strong internet presence, if any at all. Consider physically going to these businesses, yes! Get off the internet for a moment and see if you can talk to the owners about their online marketing potential. Of course, acting like a door-to-door salesman may not be your style, but consider working through contacts to see if you can talk to the owner on a friendlier level, rather than going straight in and offering your services. Not to say that the blunt approach won't work sometimes, you might be surprised at how often it will work, but being able to work through connections will often make the process easier. And once you have a customer under your wing, it's amazing how quickly word will spread. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The old adage think globally, act locally is so true in the case of online consultancies working with offline clients. You will have to think in terms of the Internet, which is a global enterprise, but also bring your local knowledge and connections into play as well. By combining these two initiatives, you'll be surprised at how powerful they can be.