Social media has become a platform that has allowed the flow of information to users with little interaction. An example of this can be seen through large online media platforms such as Facebook, Instagram and Youtube, which encourage users to create content, share opinions and communicate information. Therefore, many companies today use social media as a tool to promote their business. Research has shown that through this innovative marketing approach, organizations can identify potential target market and customer needs to increase customer appreciation (Sema, 2013). Based on this consumer engagement process, organizations can benefit from increased sales and increase consumer dedication as their consumers are satisfied with the emotional connection. User-generated content allows consumers to rate products through reviews from friends, celebrities, and many other sources. There are psychosocial factors, such as brand presence on online media platforms, purchasing motivation, perception and attitude that influence consumers' purchasing decision (Ioanas and Stoica, 2014). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The social web is the best sales funnel conversion as it covers all stages bringing traffic to the website, brand awareness and created customers. According to Stelzner (2016), 89% of all marketers strongly agree that the use of technology helps create visibility for their business, and with positive results, 75% indicated that it brings significant benefits to your business by increasing traffic. In other words, technology has the ability to generate profit for a company. In contemporary society, the existence of social media is no longer just a choice as it has become an essential element of marketing in modern businesses and organizations. Using visually engaging content is a major marketing trend in an increasingly cluttered world. Humans are visually oriented and can interpret visual information relatively faster than reading a simple block of lines. Visual content can come in different types of forms, such as infographics, videos, and screenshots, each serving a specific message and goals for viewers. A powerful medium that goes beyond simple extraordinary graphics that allowed you to connect creatively and communicate information with the target. public. Online marketers have long focused on attracting the right type of audience with engaging page views and visual elements to increase sales. Content has persuasive power on consumerism through credible marketing claims so that it can convince consumers during the purchasing decision process. Digital media encourages customer involvement in the processing stages of the buying cycle, convinces them to upsell or cross-sell, and establishes a relationship when converting a prospect into a customer (Lieb, 2012). On social networking sites, high definition visual content can generate more interactions of 'likes', 'shares' and 'comments' than simple text. As a result, it can help you better appreciate the message conveyed and achieve your customer loyalty goal. Studies have found that the process of consumers interacting with brands across networks.