IndexWho is Britney Spears?History and evolutionAdvantages and disadvantagesS-curve of low-rise jeansConclusionWho is Britney Spears?Pop culture is the set of ideas and perspectives, attitudes, images and other phenomena that fall within the mainstream of culture giving. Mostly influenced by the mass media, this set of ideas permeates the daily life of society. The most common pop culture is entertainment such as movies, music, and television. These tools have a great impact on the contemporary fashion industry. Britney Spears is one of the most iconic pop culture influencers of the 90s. His image has shaped fashion innovation through his popular music around the world. In this case study, we will focus on his low-rise jeans impacting fashion innovation. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayBritney Spears is one of the most iconic pop culture icons of the 1990s and continues to this day. Low-rise jeans, crop tops and platform heels are identified as Britney's fashion. She is a pop star singer, on her first album "Baby One More Time", who debuts in the video for "Hit me baby one more time", a look that dominated her decade and probably responsible for the parade of broken bellies that have hit the shops. mall every Saturday in 2002. A style icon who boosted '90s pop culture and ushered in a new generation of divas, Spears inspired the dress code of millions of teenage girls and some adult fashionistas . The low-rise jeans are the biggest image of her back to date. The low-rise jeans trend began to become popular in 1998 with the release of his first album, but became more powerful in 2000 after his second album “Oops! I Did It Again” launched, however, the original low-rise jeans of his style, an innovation deviated from hippie jeans in 1960. It is the beginning of the hippie era. The young, free love movement that shook American culture brought with it the casual blue jeans, which was thought to represent freedom from more structured clothing. The biggest story of the decade began in the mid-to-late 2000s, with the resurgence of low-rise jeans, thanks to innovations in stretch denim technology. Soon everyone wore low-rise skinny jeans to work, on the weekend, and for date night. History and Evolution In America, the first low-rise jeans, called hip-huggers, became popular in the late 1960s, with the rise of the hippie counterculture and rock 'n' roll. In the 1970s, pants went mainstream and became a staple of disco culture, people dancing (The Hustle) in their hip-hugging Wrangler pants. Later, around 1992, Alexander Mcqueen sent models down the catwalk in his low-waisted “Bumsters.” And then, Tom Ford's first collection for Gucci included his now famous hip-hugging velvet dress. It is a very popular collection. By the mid-'90s, the low-rise bottom had infiltrated popular culture, but Britney Spears brought the style back, riding lower than ever (ultra-low-waisted jeans), for the past five years starting in 1998. At that time, the trend hits malls across America. Since then, low-rise jeans have become internationally famous. Britney's style entered the consumer market through her pop music, the film Cross Road and her red carpet music awards. Including her casual lifestyle, she has always been in the spotlight. People want to know what his business is and whatwill wear the next day. Britney Spares' style only took a couple of months for the mass market to accept. It's quite fast for the fashion market. Some consumers take it immediately after seeing it on television. The jeans have been slightly modified by American clothing brands every year since its first album, such as Abercrombie and Fitch, Levi's, Wrangler and American Eagle Outfitter. Brands have added some accessories to jeans, make the jeans shorter and ripped jeans and put new technology in denim like a low rise leggings denim. Next, the trend refers to short, low-waisted denim. People wear them widely in summer. After 2002, high-waisted jeans took over from low-rise denim establishments. People no longer wore low rise jeans like before, however, the trend is still present in the market and people still have jeans in their closet. Waiting for the trend to return one day. Now, the pop princess has signed on for her first luxury fashion campaign with Kenzo. She is the new brand influencer of Kenzo's latest Spring 2018 collection. His music and style have influenced pop culture since his first album, which created the middle-class consumerist mass culture spawned by the industrial revolution. This will be a big change that will renew Britney's style. The style will transform to a higher fashion level. For, Britney Spears' spring 2018 collection collaborates with luxury brand Kenzo. People will see her fashion in a better way. For example, Kenzo used higher quality raw materials and added more details to the garments. And one of the most exciting things ever is that Kenzo has designed a low-rise denim underwear. It will be a new pop culture innovation of Britney's image. This will be an interesting piece in the future for Britney's loyal consumers and her new generation fans. Advantages and Disadvantages The advantage to the consumer is that it is fun to wear, can show off your sexy body during workout, and can help you gain confidence and look fashionable. For denim production, the company's growth doubled in that period. Fashion entrepreneurs can save on production costs because designs use less fabric and produce more or less similar designs. Furthermore, during periods of high demand, entrepreneurs make magnificent profits every week. There are some disadvantages of this innovation. Jeans are impractical; are some limited movement issues. If the wearer drops something or needs to tie their shoe, it may be difficult to do so. In 2001, the Canadian Medical Association Journal published a medical report that "women between the ages of 22 and 35, who have worn low-waisted skinny jeans in the previous 6 to 8 months may cause a condition called Meralgia Paresthetic." The S-curve of low-rise jeans shows that fashion innovation originally began in the 1960s. There is a small group that is at high risk due to the new fashion style. In 1998, fashion innovation returned from Britney Spears. This time the early adopters trust the influencer that low rise jeans are good to wear. This pop culture had a huge impact in 2000, the first majority accepted the product 100% due to the improvement compared to the previous group. In 2002, fashion begins to lose focus; however, there is still a large late majority group for this trend. Even in the 2003s, the late majority continued to purchase the product afterward. Now, fashion innovation currently relies on a mix of two groups; there are groups of latecomers and.