The Concept of Color Psychology in Marketing and Branding There is a serious ecological problem in contemporary society that is mainly the fault of human beings. Therefore, it is important to encourage people to protect the environment by all possible means. I used my product packaging design to convey the message of protecting our environment. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Unlike other design companies that use harmful materials or things that attract attention but can neither be reused nor recycled, I designed my package using seed paper that can be recycled and reused. Seed paper can be reused to grow crops when watered. It is appropriate for design companies to choose to protect the environment by avoiding making greater profits by endangering people's lives (Mohebbi, 2014). The colors pink and orange also have their own unique purpose of symbolizing different smells. This gives customers the perception that my product has a variety of versions with unique scents. Furthermore, the pink and orange colors are noticeable and therefore easily attract the attention of consumers. The color pink is also known to be the color of happiness and is sometimes considered carefree. Happiness comes from living in a healthy environment. Pink can also resemble the great love we have for our consumers, which is why when offering or receiving flowers, most people usually prefer to use pink flowers. Love is confirmed by offering a natural product to our customers. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Conclusion In conclusion, color psychology is a very important concept in the marketing and branding industry. Design companies will always want to use colors that attract and communicate to customers in a unique way (Chang & Lin, 2010). In my packaging design I used green and sand to resemble nature, while orange and pink symbolize different smells. The green and sand color will make customers understand the importance of the environment and therefore participate in its protection.