NBCUniversal is one of the world's leading media and entertainment companies. They are a leader in developing, producing and marketing entertainment, news and information to global audiences. (Who we are, 2016, par.1) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Ownership Map: NBCUniversal Broadcast: NBC Entertainment, NBC News, NBC Olympics, NBC Sports, Telemundo Local Media: Cozi TV, NBC Sports Regional Networks, NBCUniversal Owned TV Stations, TeleXitos Cable: Bravo Media, Chiller, Cloo, CNBC, E! Entertainment, Esquire Network, Golf Channel, MSNBC, NBC Sports Network, NBC UNIVERSO, Oxygen Media, Sprout, Syfy, The Weather Channel Company, Universal HD, USA NetworkDigital Companies: Fandango, GolfNow, Hulu, SeesoFilm: Focus Features, Universal Pictures, Universal Pictures Home Entertainment, Universal Pictures InternationalParks: Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios SingaporeTV Studios Productions: Telemundo Studios, Universal Cable Productions, Universal TelevisionInternational: CNBC International, NBCUniversal International TelevisionNBCUniversal is owned by Comcast Corporation, the largest media conglomerate in the United States. “NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a leading motion picture company, major television production operations, a leading group of television stations, world-class theme parks, and a number of leading Internet-based businesses ." (About us, 2016, par.2)NBCUniversal tells stories, presents information and entertainment with the ownership and operations of different companies, making a specific concentration of ownership in its own company. This translates into TV shows, movies, and even news about celebrities like Kim Kardashian. This focus has provided the company with many opportunities. On March 31, 2016, NBC Sports Group earned 28 Sports Emmy Award nominations. These nominations included 10 nominations for its NFL coverage, five for its coverage of horse racing's Triple Crown and three for its first season of NASCAR coverage. (Newsroom, 2016, par.1) This award-nominated company uses horizontal integration quite often, in order to achieve better profits, which it has done perfectly. In 1996, NBCUniversal merged with Microsoft to create MSNBC. This was broadcast in the United States, as well as Europe, Canada, Africa and the Middle East. This technology company and a media company wanted to merge for a specific reason. “There will be some sort of marriage between television and computers, and here is the logical time to do it.” (Rosenbaum, 1996) (Garber, 2012, p.1) In the weeks leading up to the launch of MSNBC, slogans such as “NBC News and Microsoft will revolutionize the way you get your news.” Although the broadcast was basically the same as any other news channel, it attracted more viewers due to their specific fusion meaning. More viewers meant more money, which meant more profits for both companies. The merger between NBCUniversal and Microsoft is an example not only of horizontal integration but of synergy. They do it again in 2013, when NBCUniversal signed a 5-year partnership with Legendary Entertainment. This partnership includes a production, co-financing and distribution agreement. With this partnership, Legendary Entertainment has been a co-producer of films such as The Dark Knight and The Hangover Part 3. (Our History, 2016) These films have brought in over a billion dollars each, increasing the effectiveness of the deals between the two companies . Without the partnership or collaboration, these films are assumed.