Index Company profile and characteristics Organizational objectives Functional structure Future growth and opportunities International business management Market, customers, competitors Company profile and characteristics Rammal Group is one of the main Lebanese household appliance retailers. Since it was founded in 1994 as RAMMALCO, it has built a sincere reputation. In 2000, the board of directors changed the company's name to Rammal Group with Hadi Nasrallah's subsidiary as its headquarters. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayAfter several years of success and hard work, Rammal Group was able to open its second branch in Jnah in 2009. Within a year the company was able to expand its market to Gallery Semaan Crossroad as new large store in 2010, this leap pushed the company to reach Tyr Jal-al-Baher at Center Samhat to establish its fourth branch in 2011. After being named best seller of the year in 2014, the dream did not stop and further expanded to Bir Hassan and Baalbeck in late 2017 and early 2018 as Rammal Group with 6 branches. Rammal Group is the exclusive representative of “General Tech” in the MENA region, giving the company a competitive advantage among air conditioner wholesalers in the country. The company provides its customers with the widest range of products in the market, ranging from laptops, air conditioners, TVs (of all types), games, all types of home appliances, mobile phones and all products related. The mission and vision of the company is to be able to create their own TV screen and lenses and to be able to reach the market in 2 years, expected in 2020. Their vision is to become the leader in the industry of household appliances in Lebanon first of customer satisfaction and needs, in another sense to have the best quality at the lowest price. Organizational Objectives Their primary motivation is to achieve the loyalty and satisfaction of our customers by providing the most effective sales and services for quality products. The Rammal group always has customer satisfaction at heart, constantly offering new products in step with changes in lifestyles. Their main goal is to be able to address all generations and all types of customers depending on their budget. The variety offered by the company attracts customers with low salaries, medium and high budgets. The CEO, Adnan Rammal, adapted a simulation program brought from Canada and distributed the program to all its branches to be able to monitor customers' needs and desires from the static. which the algorithm provides every 48 hours. All the research and development invested in the company shows great market penetration in recent years. Functional structure Future growth and opportunities The home appliance market is growing rapidly with generations, there is also a growing interest from private equity firms in acquiring home appliance and home automation companies, which will serve to maintain the highest levels of investments in the sector also in the coming years. Since the demand for all these products is increasing significantly, in 2019 the company is expanding its market to Eastern Europe, targeting Ukraine as its first investment. The company rented a 450 m2 shop located in the heart of Kiev (Khrechatic Street), with a market penetration strategy. As these types of businesses are rarely found in countries with low income wages and currency fluctuations. The.