IndexMediaCommunicationDistinguish media and communication theoryMedia practice/professionalismCommunication practice/professionalDistinguish between media and communication practice/professionalConclusionReferences:MediaMedia is a function that has the its foundation in communication, disseminates information to many people, to promote the dissemination of information and public education. Media that reaches a large audience of people caters to a mass audience with niche needs. According to Wikipedia, media is a group of forms of communication that expose information and data to a large group of people, these forms are publishing, broadcasting and printing. There are other forms of media called new media. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayMacnamara states that new media offers a new perspective with the dissemination of information in a unique way, this type of media is new and creates an avenue for two to communicate interchangeably, new media in this context is believed to eliminate slowly the usual way in which the media disseminates information to the general public and to a wide audience. The media is seen as both old and new, the media is seen as old, traditional and obsolete and does not allow viewers to have close interactions as new media offers such opportunities, which has led to having a new audience that is always online for watch and criticize or suggest new opportunities and better content suitable for online audiences. New media, despite having a basis in the media, has a direction that is new and constantly captures new audiences and introduces new and satisfying content to the audience. Communication Communication is the art of creating and formulating a message and sending it to a recipient who is also capable of understanding the message. Communication as a field sees the effect and importance of communication within the organizational context, as relationships between members of an organization thrive around effectiveness, communication is applicable and is a process to see organizations thrive . In reaching a large audience in the context of communication, the mass media plays a fundamental role in ensuring that information reaches the broad public, with the adoption of traditional media channels, without excluding employees, who are the main driver of communication . Communication theory Media and communication theory has the main task of disseminating information, and in carrying out this activity, globalization has been strengthened by media and communication, the goal of globalization towards productivity is made possible by telecom business, the consistent rigor of telecom is to be at the forefront of every human need, which has helped globalization grow so widely that telecom and globalization work hand in hand to improve each other . Furthermore, the film industries and their coherence have produced great film projects that have satisfied the viewing needs of consumers. The movie and music business is empowered by mass communication to introduce the viewer to a new and improved way of life, as it informs the consumer about what is new and trendy, which more or less introduces a new culture or way of life through communication and mass communication, it can be introduced as popular to change the mindset of the viewer, such is the power of communication. Communication professionals in the sector are alsoinfluenced by these points of view. The media and communications industry communicates directly with people and this gives them an important role in shaping people's minds. The current communication atmosphere is of great impact because it has the ability to share information all over the world, it is fast and growing, although the players in this sector are few, it is still thriving, this does not affect the growth of communication in industries developing, this opened the door of the media into areas where information would never have penetrated before, such as rural areas, furthermore government policies were relaxed to encourage the production of information by the local population. Media practice/professionalism To focus on practice in the media, is to change the way you see practice as a whole within the perspective of the media, practice has an important role to play in the media as it deals with the applied knowledge. Practice is important in the media, it is about what needs to be done, in general terms it has to do with the individual working in the media industry and meeting the criteria of the requirements of his practice to support the expected career outcome, l he main point is that as the integrity of an individual's practices diminishes, so does the public's trust in the practice. Media practice is one aspect in the media industry that requires total integrity, the lack of such integrity causes a professional to fail in carrying out their duties. This leads to an imbalance in carrying out media activities such that the public can see the quality in the work of a professional. Being a professional in media, is a professional height that he/she has consciously measured to achieve within the media industry, this makes professionals work in such a way that there is a difference in their work, in their sphere of influence are able to do the right thing, stand up for others, show a certain professionalism in every aspect they are in, the opinion of the public and how it is perceived is important for the professional media.Practical communication/ professionalPractical/professional communication has a two-way approach, the professional must communicate in a professional manner within the organization, as well as being professional in the type of information that is communicated so as not to negatively influence the general public information. Communication professionals must be aware of the information that is communicated to their audience and their reaction towards the information communicated because such information has a way of influencing the opinion and behavior of the audience. Communication professionalism concerns communication within an organization and How professionalism is applied in the context of an organization, this area of ​​professionalism has attracted great interest from scholars. This also means having the right conversation in the right way to include everyone involved in achieving organizational goals. If professional communication is done well, it will improve communication and decision making. Distinguish between media and communications/professional practiceMedia and communications and professional practice work interchangeably, as a media professional the message that is communicated to the public and how it influences the public is at the forefront of the objectives of the message. While, as a communication professional, maintaining correct and effective relationships within the organization will certainly influence the outcome of any work carried out by a professional. To maintain:), 22/10/2018.