All cultures have ideas and standards about what is considered acceptable and even desirable for women. In ancient China, small feet were considered the emblem of beauty. Little girls were forced by their mothers to have their feet bound, so they would have a better chance of finding a husband. It didn't matter that the process was harrowing and led to deformities and disabilities in many little girls. Some conservative Muslims believe that women should cover their bodies and much of their faces with long garments in public places as a form of modesty, as required by their holy book. The pressure to look a certain way is deeply rooted in all cultures, including Western ones. Our society is reflected in all forms of media. The Internet, television, magazines and even video games reflect what society thinks of women. We see thin, Bo-intoxicated women with large breasts and narrow hips. They have no visible cellulite. That doesn't mean it isn't there, just that we don't see it. The thighs are air brushed and the arms are slimmed down. Women's bodies are made to look unnaturally perfect in the media. Perfection is not enough. The media oversexualizes women. It transforms ordinary situations, such as cleaning a kitchen, buying a car, dancing and singing into highly sexually charged situations. When viewing a television commercial or print advertisement, it is often difficult to determine what product is being sold. It is clear that sex, especially the hypersexualization of women, must be seen first. In one study, Rolling Stone magazine covers were analyzed from 1967 to 2009 to look for changes in the sexualization of men and women over time. Researchers at the University at Buffalo studied over 1000 images. They used a scale to rate the amount of sexual people... in the center of the card... alive and innocent. Compared to more recent films, Asian women are seen as aggressive and hypersexualized. It goes without saying that most, if not all, women in action/adventure films, regardless of race, are fierce, aggressive, and hypersexualized; Charlie's Angels (2000), for example. The mass media are powerful. Stereotypes, images and ideas spread like wildfire. The power of the mass media has grown over time. Hundreds of years ago, newspapers were the only source of visual media available to the public. Fast forward to the present. We are now exposed 24 hours a day not only to magazines and television, but also to the Internet. We depend on the media for information and communication. The media also influences our beliefs and values, whether we realize it or not. The hypersexualization of women seen every day impacts society in ways that many don't stop to consider.