Walmart will lose customers if the company does not meet the demand to stock innovative and desirable products at the cost of violating new sustainability policies. The company must therefore find the right balance between ecological and conventional products. Walmart should be able to continue on this path in the long term. They may release information about the harmfulness of the conventional products they sell to keep them on the shelves. This way the company can increase awareness and still satisfy consumer demands. Walmart wants to be seen as an environmentally friendly and sustainable company, but to keep such a company in