Diehard loyalists: who buy the brand at any time.2. Faithful divided: loyal to two or three brands.3. Shifting Loyals: switching from one brand to another.4. Switchers – without loyalty (possibly "business-prone", constantly looking for bargains or "vanity-prone", looking for something different). Customer loyalty tends to voluntarily choose a particular product over another for their need. Loyalty can be product or company specific. When a loyal customer has repetitive requests for the same product, that customer can be described as “brand loyal.” On the other hand, it may also require different products from the same manufacturer. That is, it makes significant purchases directly from the same supplier, and that counts as company-specific loyalty. Loyalty also means that the customer sticks to the supplier for certain reasons although he may have other options as well. It may be possible that the supplier does not have the best product or the customer may have some problem with the supplier regarding the supply of the product, but the customer likes to ignore other options and prefers to continue with the same supplier as the supplier. the customer thinks that the supplier offers him more value and advantage than others. Such loyal customers tend to spend more money, buy more, buy longer and tell more people about the product or supplier. This type of long-term customer loyalty can only be created by creating customers