Nelson compares and contrasts this rationality by stating that being prejudiced against older people is no different than being racist or sexist. By comparing ageism to racism through the example of a greeting card, Nelson effectively shows that the only difference between the two is that American culture believes it is okay to be ageist due to the fear of aging and death . Furthermore, there is great strength in this argument because Nelson provides survey data, which states that individuals spend large sums of money to hide any signs of aging. Nelson strengthens his resolve by providing data on the existence of a general fear and “taboo” of aging in Western culture. Because of this fear, people feel it is right to have harsh feelings towards older people because they fear the aging process and believe they are sincere, not hurtful or hurtful.